2 182 uppsatser · sida 16 av 60
Customers put their printing suppliers to severe claims for shorter production time and faster deliveries.Printers always look for new solutions to increase the satisfaction of their customers. Oneexample of such a solution is web to print, where the customers book their printed …
… positioning, repositioning and revitalization are clarified. Positioning deals with how brands are located in customer’s minds as well as on the real market. Repositioning implies a change of the current position and is also often a move towards a new market segment …
En studie av Swecon AB:s tjänsteutbud
… in their offerings of services the development and change must come from within the organization. If the employees are not motivated and convinced about the advantages of the services neither is the customer. Not until a clear and correct internal marketing has been implemented …
Möjliga kombinatoriska effekter inom bilindustrin
… on the car-industry, since that industry both uses e-marketing and combine it with traditional marketing. Hence, the purpose of this thesis is to investigate the possible outcomes of the use of emarketing in combination with traditional marketing, within the car-industry. We …
… and point of purchase communication). The theoretical chapter is summarised with a modified AIDA-model. Empirical foundation: By using a quantitative method (sales data) we aimed to find out whether or not our signs affected the customers behaviour. With qualitative methods …
… more detailed and close up knowledge of customer perceived service quality within airline alliances. This is done by identifying particularly significant dimensions in the service process that have an influence on the perceived service quality. The thesis is based on qualitative …
en fallstudie av handelsföretaget Wiberger
The aim of this thesis is to examine the customer profitability in a wholesale company. A case study of Eugen Wiberger AB has been conducted. Firstly the authors have examined the current perception of the company regarding their customer profitability and the results of their …
… role for future business relationships. Business etiquette is therefore, within the world of business, an interesting area to study. Purpose: The purpose of this essay is to clarify what knowledge and understanding companies, listed on the Swedish stock exchange, possess towards …
The deregulation during the last decade within the airline businesses have called upon a more fierce competition among airlines. This fact forces airlines to continuously focus on service development in order to offer attractive solutions to satisfy customers changing needs and …
The purpose of this thesis is to try to understand, with the help of existing theories and empirical findings, the parameters which are of importance in the development of the pricing capability. We have used a qualitative and abductive methodology approach. The empirical …
en fallstudie
… retail company in Sweden. AB Karl Hedin is a private owned sawmilling company with 500 employees. The company’s turnover is 1500 million SEK, it includes 4 sawmills, 16 builders merchants stores and a packaging company. The Säter sawmill has been solely owned by AB Karl Hedin …
… to business market. We have conducted a case study and made interviews with three respondents within the company. The result of the study show that the company offers value added services in each stage of the buying process. In the presale stage of the buying process the most …
fallstudier av <br /> kundrelationer till ett konsultföretag
… the customer and to see how consultants can act to gain closer relationships with the customers. An empirical study has been performed through case studies with a consultant and six customers to the consultant. The theoretical areas for the analysis are customer value and …
En jämförande intervjustudie av Sverige & Spanien
… address people is depending on the existing culture, to be on familiar terms with people you don’t know or elderly people is totally unacceptable in some cultures. Some behaviour might be acceptable in one culture, and unacceptable in another. Culture exists on different levels …
En studie av HusmanHagbergs relationsmarknadsföring
… recent years a focus on the development of good and long-term relationships with the customers has replaced the single transactions that which have been the goal when using traditional marketing methods. To succeed on a tough and competitive market it is important for companies …
