69 uppsatser · sida 3 av 5
- Ett fältexperiment som undersöker butiksdemonstrationens möjligheter att påverka konsumenten i butiksmiljön
… development regarding in-store marketing has shown that influencing a consumer in a store setting is a powerful tool to change the consumer’s buying patterns. However, the store as a marketing channel lacks, in many ways, conducted academic research and according to marketing …
”Kall hjärna, varmt hjärta och rena händer”
… football product that has created background for brand communication with the consumers. The club has a strong brand identity, that through its professionalism and ambition lead to progress regarding its position in the Swedish professional football league. This work has been …
Hur bankerna ska klara en högre konsumentrörlighet
Relationship Marketing - will banks be able to handle higher consumer mobility in the private market? The purpose of this paper is to gain an understanding of the factors that affect customer loyalty to the bank. Consumer mobility will probably increase as a result of political …
en pilotstudie i Sverige och Tyskland
… reasons. An issue are also the private brands, retail chains use to gain more consumer loyalty to the store sites. In order to keep the surplus values Swedish produce can still rely on, marketing gets yet more and more important. A main objective for this thesis was to compare …
The purpose of this thesis is to gain a holistic understanding of who are the consumers of fortified health food products; moreover to highlight what are the characteristics of the consumers who are likely to purchase these products. This thesis employed a quantitative strategy …
En studie om co-creation inom scenkonst
… is rapidly shifting from a product- and firm-centric view to personalized consumer experience today. Informed, networked, empowered and active consumers are increasingly co-creating value with the firm. The interaction between the firm and the consumer as well as the experience …
Vad är lojalitet egentligen värd för en mediaplaneringsbyrå i Singapore?
… environment differs from its counterpart in the business-to-consumer market. Where the latter focuses on customer satisfaction, the former is all about value. This value creates loyalty between seller and buyer. Creating loyalty is becoming more and more important in the media …
A Managerial Perspective on Strong B2B Brands
Kevin Roberts has extended the comprehension of strong consumer brands to a higher level where loyalty beyond reason is established. He calls this new status Lovemarks. As the concept of Lovemark has only been applied in B2C markets, this thesis is directed to find out the …
… we introduce the concept of loyalty to show the benefits of a positive consumer image. Empirical data: The data consists of 182 valid structured interviews collected during a single day in Lund. Conclusion: The study provides further empirical evidence for the existence of a …
En uppsats om varför vissa betalar för musik och andra inte
… for this study, which explores some of the factors that might explain why some consumers pay for music, while others choose to download music illegally. A quantitative empirical study is conducted to examine determinants for why consumers choose to acquire music in a specific …
En kvalitativ studie av den demokratiska tillbakagången i Vitryssland
… the company’s offers and information, and to some extent, also to enjoy other consumer’s opinions. Through our study we can describe to what level our respondents is affected from other consumers comments social media has potential to create and improve the relationship but are …
En studie om kunders behov av företag på sociala medier och påverkan på relationer
… the company’s offers and information, and to some extent, also to enjoy other consumer’s opinions. Through our study we can describe to what level our respondents is affected from other consumers comments social media has potential to create and improve the relationship but are …
Relationer finns runtomkring oss, såväl privata som offentliga. Även inom marknadsföringen utgörs grunden av relationer och under 90-talet spred sig relationsmarknadsföringen snabbt som begrepp. Relationsmarknadsföringens främsta syfte anses av somliga varar att skapa lojalitet …
… and e-commerce major success has enabled the company to reach out to more consumers than before. The selection of companies and products on the Internet is growing and has given consumers more choices and has create convenience for consumers because the companies always are …
- En fallstudie på Nyby Torshälla Ridklubb
… is to get a deeper insight into how small service companies, in a business to consumer market on a local basis, strategically can work with their customer care. Method: The study was qualitative in its nature and was based on an inductive approach. The primary data has been …
