69 uppsatser · sida 2 av 5
En studie i hur fattigdom påverkar konsumtion
… also turned to other academic disciplines such as sociology, ethnography and consumer culture in order to analyze our empirical input. The study is abductive and we have in a qualitative and ethnographical manner conducted interviews in order to obtain information and reveal …
… strong resemblance, corporation can utilize this tool to get a stronger brand-consumer relation. Nevertheless, fan clubs is the tool, while it is the fans that are the core value. Wherefore it is crucial for companies to acknowledge their fans by implementing a fan club as a …
… of customer loyalty and profitability. Furthermore the study also examines consumer’s opinions, purchase behavior and loyalty against Groupons business partners. The results showed that salon/spa in comparison with other industries received very high added sales (67 %) and had a …
… strategy the online marketing is able to avoid being seen as intrusive and the consumer could instead perceive the marketing as inspiring and helpful. When using a multichannel perspective offering e-commerce, marketing online becomes important to manage increased awareness and …
En studie i hur konsumenter uppfattar CRM i en kritiserad bransch
… the business environment and also resulted in increased awareness of the consumers and demand for higher standards of social responsibility. The companies brand strategies has gain in importance in order to strengthen their brands. A part of a company's CSR, CRM, cause-related …
First objective: To bring forward managers? perceptions of the underserved consumers in emerging markets. Second objective: To reveal what implications managers? perceptions of underserved consumers in emerging markets provide for branding in these markets. Our study indicates …
Designfaktorer som påverkar valet av tjänsteföretag.
… small differences between companies make it hard to find the grounds of the consumer’s choice also making it imperative for companies to inter-pret the needs, habits, and expectancies of the consumer. A winning con-cept is hard to identify ? individualism makes it harder to …
… among the end customers. Most of our interviewees reach their end customers (consumers) in first place and customers (companies) in second place, since many B2B-companies do not yet use social media. Half of our respondents mention that social media should not be used for …
En studie i samarbete med IF Elfsborg
… football and examine how a first impression and response should be. Keywords Consumer behavior, customer loyalty, sports, football and first impressions
En studie om kundens val av bank och kundlojalitet gentemot banken
… of interviews with a smaller focus group to receive a deeper insight of the consumer’s thoughts regarding the main purpose and problem formulations. Conclusion: The main factor when choosing a bank is recommendations from family or friends. Other factors that also influences the …
En kvantitativ studie om lojalitet på apoteksmarknaden
Syftet med uppsatsen a?r att undersöka hur lojala konsumenterna pa? apoteksmarknaden i Katrineholm a?r. Eventuella samband mellan kön och lojalitetstyp samt a?ldersgrupp och lojalitetstyp undersöktes a?ven. För att uppna? syftet genomfördes en kvantitativ undersökning med hja?lp …
en analys av konsumentbeteende fra?n mjölkupproret i Ska?ne
… a bankruptcy would be inevitable. Then it happened, something unexpected, a consumer rebellion arose. A local salesman, named Mats Genberg, created Facebook group, "Coop sucks fat! Sell Scanian milk in Sweden." The Facebook group quickly gained many members. The complaint …
En kvantitativ studie som testar hur ansträngningsgrad påverkar uppkomsten av kommunikationseffekter
… world of marketing today. But while we know that it is the interaction between consumers and the brand within the scope of live marketing that gives rise to loyalty and purchase intention, we have no knowledge in how the company's efforts affect the outcome. As the investments …
… test four different hypotheses from the aspect of the title of this paper. H 1 Consumers trust the pharmacy employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers …
En fallstudie av Ferrosans varumärkeskommunikationsstrategi
… test four different hypotheses from the aspect of the title of this paper. H 1 Consumers trust the pharmacy employees? advice and suggestions for their purchase decisions more than the brand awareness they have received through the companies marketing communication H 2 Consumers …
