195 uppsatser · sida 9 av 13
… today is characterized by tough competition amongst the competitors to capture consumers? interest and money. One marketing tool companies can use to achieve this is the company’s image. The customer buys not only a product, but also the image that the company or the product is …
probleminventering av den svenska ekologiska fruktbranschen
… The customers do not specifically ask for Swedish organic fruit, but the consumer would probably choose Swedish fruit rather than imported if there was a possibility to choose. The growers themselves suggest that a better communication between market, research and growers is …
Medborgarkultur och deliberativ diskurs på svenska socialpolitiska hemsidor
… these times when neoliberal models of citiziens are prioritizing citizens as consumers, thus neglecting citizens as political actors. The study reveals that the websites show good results in general, regarding the civic roles and identities of the websites as both discourse and …
en produkt till det resande barnet
… which part children play in society today, and about how they are regarded as consumers by manufacturers of producers for children. A research trip to India, gave me a chance to study the environmental aspects of the textile industry today. This together with earlier knowledge …
… with dyslexia, and from a service- and quality perspective describe how the consumers of these services experienced the supplied services. Dyslexia refers to certain problems with the written language. With the demand for students in higher education to accumulate much knowledge …
… is to evaluate the recently proposed Shy (2002) approach of estimating consumer switching costs. We apply Shy’s method for estimating switching costs on the Swedish markets for bank deposits and telecommunications. The evaluation has been achieved by comparing estimated results …
… research has acknowledged the concept of authenticity. It is argued that consumers in modern society increasingly search for something real, in contrast to what they perceive as mediated and distorted. Producers of regional food brands has acknowledged this trend, and started to …
en jämförelse mellan två olika foder
… efficient production of organically produced poultry meat, at a price that the consumers are willing to pay, much more knowledge is needed. It is therefore important to do more research on organic broilers under Swedish conditions. This report is aimed to be a base for further …
konsumtionskoncentrat
… It needs to be more flexible. Studying the mall as an urban outgrowth and consumer concentrate, focusing on its dialogues and construction, we may reach an understanding of the modern city as well as issues concerning its planning. The mall is a passage between lifestyles and …
En experimentell studie i hur marknadsföring och kändisskap påverkar attityder och intentioner till skönlitterära författare som varumärken.
… these brands, depending on how famous the author is and how much knowledge the consumer possess about the product category. The theory, which the hypotheses are based upon, mainly consists of research about culture, brands, attitudes and intentions. The study is quantitative and …
Varför PR och reklam inte kan mätas på samma sätt
… sought to analyze how PR and advertising differ in terms of how they affect consumers. The subject of the thesis was chosen due to the lacking knowledge of how PR shapes consumer attitudes and intentions. The authors wish to upset the institutionalized myths which dominate in …
Vilka faktorer hade betydelse för dess utveckling?
… Sweden, and the number of bankruptcies, new registrations of cars and finally consumers attitude towards making a big purchase at present, in the case of Finland are variables to be aware of when looking out for a stock market bubble. The statistical model, as pointed out in the …
En fallstudie av den svenska marknaden för överföring av marksänd digital-tv
… current market players (Teracom and Boxer) along with their knowledge of the consumers and the fact that Teracom is a multi-business company are some of the factors to be taken into consideration. Switching costs is the most important barrier to entry for the industry. Companies …
… and the quantitative survey contains a questionnaire to shop assistants and consumers. Our empirical studies are based on these surveys. The results shows among other things that it is good if the company engage external persons who possess new knowledge. It is also important to …
en kvantitativ undersökning ur ett studentperspektiv
… their products. Aim: The central aim with our work is to see what the future consumers, in other words students from Lund's university, Malmö College and The Swedish University of Agricultural Sciences in Alnarp, think about products labeled with Fairtrade, and what they …
