195 uppsatser · sida 7 av 13
… an important role in the efforts to strengthen brands. The knowledge among the consumer has increased over the years and they have started to be more demanding when it comes to how companies operate. At the same time, companies have begun to realize that they can use CSR to …
Ur kosumenternas synvinkel
… ränta ABSTRACT Title: The mortgage ceiling´s impact ? From a consumer perspective Level: Term paper C-level in business economics Author: Johan Sandberg and Joel Byström Supervisor: Aihie Osarenkhoe Date: 2012 - 05 Aim: The purpose of this study is to explore the consumers? …
… understood however, is what effect different staff clothing might have on consumer response in terms of satisfaction, purchase intent, attitude, interest and so on. Some limited research has shown how different levels of congruence between individuals in their marketing, and the …
En stude om hur tre konkurrerande banker samarbetar kring en ny teknisk produkt
The buying decision process describes how the consumer makes a purchase decision through a rational process (Markin, 1979) and an understanding for how consumers make a purchase decision can according to Sands et al. (2010) be obtained by increased knowledge for the information …
En uppsats om konsumenters sökbeteende inför ett köp med avseende på irrationella köpbeslut eller möjliggörandet av rationella köpbeslut genom informationssökningsprocessen
The buying decision process describes how the consumer makes a purchase decision through a rational process (Markin, 1979) and an understanding for how consumers make a purchase decision can according to Sands et al. (2010) be obtained by increased knowledge for the information …
En kvalitativ studie om varför svenskar inte e-handlar livsmedel i större utsträckning
… The theoretical framework consists of various marketing theories concerning consumer behavior and the acceptance of new innovations. The methodology used for the purpose of this study has a qualitative approach and in order to answer the questions at hand two focus groups were …
Hur bankerna ska klara en högre konsumentrörlighet
Relationship Marketing - will banks be able to handle higher consumer mobility in the private market? The purpose of this paper is to gain an understanding of the factors that affect customer loyalty to the bank. Consumer mobility will probably increase as a result of political …
… been well proven in academic studies worldwide, little is yet known of why consumers engage in WOM, and what factors actually drive this sought-after behavior, particularly in an online context. While today's research lacks holistic views on the simultaneous effects of multiple …
… congruent background music has been selected through two pre-studies based on consumers' brand image. A quantitative study has been conducted where triangulation was applied in a real store environment, where in total 201 surveys was collected for the main study. 601 customers …
En kvantitativ studie om PR och reklams relativa effektivitet
… This study compares the communicative effects of PR and paid advertisement on consumers, in response to the underlying purpose to provide a theoretical framework for better understanding the relative effects of the two tools. In the struggle for consumers? attention we find ads …
The purpose of this study was to investigate and compare how and why consumers of different ethnic backgrounds value and prioritize product attributes among food in certain ways. We expected to find culturally bound attitude differences and our aim was to relate those to, and …
En Fallstudie på Iran
… rules and restrictions hindering global marketing. These strategies affect consumer involvement: low involvement global brands become high involvement global brands once in the Iranian market. The authors have taken Brand Awareness as a primary factor for spreading and promoting …
En studie om kunskap, motiv och vanor gällande ekoturism
… to nature. This essay maps knowledge, habits and reasons of ecotourism with consumers above age 18 in Sweden and answers the question if there is a link between people with environmental awareness in their everyday life and ecotourism. Data is collected through a survey. The …
en studie av och för Äppelriket Österlen
… issue concerning quality as well as the confidence between grower and consumer. The recruitment of new growers should continue in order to ensure future investments and contribution of new knowledge in the company.
en fallstudie av Proud
… To build a long-term involvement and create loyalty between the company and consumers some form of exchange of knowledge and response must be a part of a successful business. To create a company based on a lifestyle philosophy you have to understand the market and the …
