Uppsatser om consumer knowledge

195 uppsatser · sida 11 av 13

Private-Public Partnerships (PPP)

collaborating for a sustainable business in Sweden

Masteruppsats · SLU

… retailers have a special function given that they are the link between consumers and food producers and therefore have somewhat a negotiating and influencing role. The focus of this project is to describe different conditions for a perceived successful PPP from a retailer’s …

Nyhetens behag

En kvantitativ studie av möjligheter och risker med produktplacering på modebloggar

D-uppsats · Handelshögskolan i Stockholm

… compared to traditional media is shown in earlier empirical findings where consumers found blog posts more credible and informative than a corresponding article in a web paper. It can therefore be argued that the informal structure and personal tonality of the blog reinforces …

Word-of-Mouse-Effektens Mörka Sida

- En experimentell studie om hur negativ information i dagens sociala medier påverkar konsumentuppfattningar

Magisteruppsats · Uppsala universitet

… study of how negative information in today’s social media can influence consumer perception As a result of the electronic revolution of information dissemination, social media as a phenomenon has come to play an important part, both in society at large but also when it comes to …

Varumärkesidentitet vs. Varumärkesimage

En studie av Löfbergs Lila, ZOÉGAS och Classic

Kandidatuppsats · Uppsala universitet

… have been made with both thepeople behind the brand as well as with the consumers.The interviews with the brand makers have been made by a questionnaire with questionsabout the brand and its identity.The interviews with the consumers have been made through focus group …

Varför sviktar elevers intresse för matematiki de högre åldrarna?

Vilka faktorer ger elever motivationoch lust att lära matematik?

Examensarbete, grundnivå · Mittuniversitetet

… process of raw water is sufficiently effective. This is important because consumers are otherwise at risk of waterborne infection caused by pathogens. There are three groups of pathogens; bacteria, virus and parasite. These have different characteristics which mean that they …

I huvudet på en naturkunskapslärare

Elevernas intresse- problem eller resurs?

Examensarbete, grundnivå · Mittuniversitetet

… process of raw water is sufficiently effective. This is important because consumers are otherwise at risk of waterborne infection caused by pathogens. There are three groups of pathogens; bacteria, virus and parasite. These have different characteristics which mean that they …

"Guud, vad tråkigt."

Matematik och elevmotivation

Examensarbete, grundnivå · Mittuniversitetet

… process of raw water is sufficiently effective. This is important because consumers are otherwise at risk of waterborne infection caused by pathogens. There are three groups of pathogens; bacteria, virus and parasite. These have different characteristics which mean that they …

Ett företag att förändra världen

En normanalys om ansvarstagande för miljö och samhälle i läroböcker i Internationell Ekonomi för gymnasieskolan 1994-2008

Magisteruppsats · Uppsala universitet

… social roles that can be found in the studied material are: business-people, consumers, politicians/civil servants and citizens. Norms of taking responsibility in relation to the environment and society are studied in this paper in relation to these different roles. The second …

Att scanna eller inte scanna

En studie om neuromarknadsföringens potential som komplement till eller ersättning av enkät, intervju och fokusgrupp.

Kandidatuppsats · Linnéuniversitetet

… simply lack the ability to find the true answer as to what intentions underlie consumer’s decision making when shopping. Many believe that a new method is desired in order to get a better picture of what customers really think. As a solution to the problem, researchers are using …

Marknadsföringsstrategier - ett sätt att synas

Kandidatuppsats · Högskolan i Borås · 2011

… that your product exist, it is very simple - it simply do not exist for any consumer. We have examined, analyzed and compared various marketing strategies and how fashion companies apply them in their business process today. Then we compared them with each other and with the …

Den Bortglömda Kanalen

C-uppsats · Handelshögskolan i Stockholm

… that knowledgeable staff in store has a great potential to impact the consumer decision making-process when it comes to sustainable products. We therefore suggest that more fashion retailers starts putting more emphasis on communicating within the store and starts educating …

Om att leva i den "snåla världen"

En kvalitativ studie om ensamstående föräldrars och barns upplevelser och strategier i dagens konsumtionssamhälle.

Kandidatuppsats · Högskolan Kristianstad

… use. We found it interesting to put this information in relationship to the consumer society we live in today. Single parents and some of their children have participated in this study. Using focus groups in which the constellations were different group discussions were led that …