34 uppsatser · sida 3 av 3
In today's society there are a lot of offers towards consumers, where they actively have to choose the most appealing offer. In order for an offer to be attractive it must add value in line with the customers demand. Also, it requires that the offer provides a sufficient level …
varumärkesparodiers effekter på det avsändande varumärket
… behind the parody, in terms of attitude toward the ad and brand attitude. As consumer responses to a specific ad can result in both positive and negative effects for the brand, the aim of this paper is to draw general conclusions regarding whether and when a parody can be a …
… industry has a positive effect on the behaviour and attitude of today's consumers. Product exposure is the most important stimulus in the online marketing universe, yet few studies exist on this topic. Thus, this study pioneers in this specific research field. Through empirical …
… become an increasingly important part of organisation’s corporate branding. Consumers demand more transparency from businesses and want to know more about how they work with these issues. An important part of how internal communication can be used to reach organisational success …
