34 uppsatser · sida 2 av 3
En kvalitativ textanalys av UNICEF Sveriges hemsida
… a sensation of helping others, which can be understood in relation to the consumer society. UNICEF Sweden’s role in society appears to be significant. It is problematic though that the donor phenomenon tends to simplify the social problems and reduces aid efforts into …
<em>En studie om betydelsen av det personliga varumärket i professionella sammanhang i dagens samhälle</em>
… in communicating the brand. Theories We have used Bauman’s theory of ”consumer society”, how we live in a society where we are both the consumers and the goods consumed. We have also used Castells’s theory of "network society" and how its growth is changing our culture. We have …
ett effektivt marknadsföringsverktyg? : en studie om bloggen som IT-strategi
… a hermeneutic and quantitative approach in the form of a survey. Theories: Consumer Behavior, The Buying Decision Process, Involvement Theory, Business Concept, Branding, Total Communication Theory, Word-of-mouth/web and Service Profit Chain. Empiric: The empiric will consist of …
En konsuments väg till val av ekologiska livsmedel
This thesis examines the underlying components that affect consumer behavior regarding organic food. The thesis theoretical framework is based on Ajzen and Fishbein’s The Theory of Reasoned Action combined with theories regarding involvement and routine purchases. The empirical …
… a sensation of helping others, which can be understood in relation to the consumer society. UNICEF Sweden’s role in society appears to be significant. It is problematic though that the donor phenomenon tends to simplify the social problems and reduces aid efforts into …
En kvalitativ studie i hur Cause-Related Marketing påverkar svenska konsumenter
… popular in the USA and studies have been carried out that explore how American consumers perceive and react to CRM. In Sweden, however, CRM has not yet found ground to any greater extent, and therefore there is limited research on how Swedish consumers react to CRM and how they …
Risker och Möjligheter med Co-Branding
… branding and the communicative process that entails between businesses and consumers. The purpose of this paper is to increase understanding of the opportunities and risks of brand building through sponsorship and Co-Branding. This descriptive analysis is made by highlighting …
… future bank? was answered on the basis of a few defined key factors concerning consumer loyalty. The method used for answering the purpose of the thesis was a focus group discussion. One of the conclusions were that the major banks should not identify students as a homogenous …
Planerade och förväntade effekter för regionen Haparanda-Torneå
… Further, the settle in Haparanda give the company access to high number of consumers in four countries. The personal involvement of IKEAs founder, Mr Kamprad, states how exciting and unique this project is. IKEA has become a symbol for the positive development in the region …
This study aims to investigate how consumers perceive variety in grocery stores and further how private brands have affected consumers? perceptions of variety in grocery stores.The study focuses on the perceptions and attitudes towards variety and the impact of private brands on …
en fallstudie av Proud
… To build a long-term involvement and create loyalty between the company and consumers some form of exchange of knowledge and response must be a part of a successful business. To create a company based on a lifestyle philosophy you have to understand the market and the …
En studie av centrala faktorer som inverkar på konsumentens köpbeslutsprocess
Syfte: Syftet med uppsatsen är att genom empiri se vilka faktorer som är av central betydelse i konsumentens köpbeslutsprocess och samtidigt pröva riktigheten hos de förpackningsteorierna vi valt som teoretisk referensram. Metod: Empirin samlades in genom en kvalitativ metod …
A Managerial Perspective on Strong B2B Brands
Kevin Roberts has extended the comprehension of strong consumer brands to a higher level where loyalty beyond reason is established. He calls this new status Lovemarks. As the concept of Lovemark has only been applied in B2C markets, this thesis is directed to find out the …
En studie kring konsumtionsbeteende och dess betydelse för företag.
Bakgrund: På dagens marknader kan förändrade förhållanden i samhället påverka konsumtionsmönster. Globaliseringen och Internet har bidragit till förändrade kommunikationsmönster vilket i sin tur också har påverkat generationerna. Vilket även gör att företagen till viss del då …
En studie av kommunikationsstrategiers utfall hos målgruppen med avseende på olika konsumtionsbakgrund
In this paper the authors aim to examine the effects on consumers using different strategies in a campaign within social marketing. A model by Evans et al (1996) has been used in order to see the different steps in which advertising catches the viewers? attention and eventually …
