34 uppsatser · sida 1 av 3
Den modererande effekten av kunskap och engagemang på utvärderingen av produkter med triviala attribut.
… price of the product and the decision context. How the characteristics of the consumer influence the effect of trivial attributes has until now been unknown. This thesis investigates how the consumer’s level of knowledge and personal involvement influence the effects of trivial …
… retailing. While the adoption and usage of apps for communicating with consumers has grown exponentially over the past few years, there is little academic research in this area. The primary purpose of this thesis is to describe how the involvement in a product category affects …
En studie i betydelsen av varumärkets styrka
Consumer involvement in the product development process, co-creation, is being practiced by numerous companies. Previous research has investigated how consumer participation in co-creation affects consumer attitude. However, little is known about how co-creation affects the …
The research aims at revealing consumers? loyalty to a high involvement product category, connected to a loyalty membership club. Hence, the study aims at explaining similarities and differences between two markets, differently developed in terms of loyalty clubs. The study used …
… the clinical reality in psychiatric care does not correspond to the demand of consumer participation from a variety of policy documents that has been produced recently. Studies also show that there is a lot to do in improving, patients with sever mental illness, becoming more …
en kvalitativ studie för utveckling av ett produktkoncept hos ICA
… packages and needs to increase the knowledge about the market and the consumer. Thus, there is a need for a qualitative study highlighting different consumer needs and attitudes towards fresh fish. The purpose of the study is to assess the Swedish consumers´ behaviour in the …
En Fallstudie på Iran
… rules and restrictions hindering global marketing. These strategies affect consumer involvement: low involvement global brands become high involvement global brands once in the Iranian market. The authors have taken Brand Awareness as a primary factor for spreading and promoting …
… She! or! he! often! has! different! requirements! than! the! regular! consumer!and!in!the!customers?!point!of!view;!this!leads!to!nonCmaximized!developed! products.!! The! result! of! this! thesis! is! a! user! involvement! process! for! small! outdoor! companies! based! on! …
… The aim in this thesis is to investigate how these video presentations affect consumers' emotions, cognitions and intentions. Since previous studies have found that different shopping scenarios can moderate the effect of stimuli in the atmosphere on the consumers' emotions, we …
En uppsats om hur produktengagemang och motivation påverkar inkongruent marknadskommunikation
… customers? minds, is one way to be different. Two factors that influence how consumers understand incongruent communication are involvement and motivation. This study investigates how consumers react to incongruent communication regarding products with high and low involvement …
… procurement organisations, multiple and single sourcing, brand equity, consumer behaviour and involvement, Efficient Consumer Response including supply chain and category management and finally Demand Chain Management.Method: For the case studies, three food retail companies …
… these reasons. This study is built on a quantitative survey investigating how consumers interact with brands, depending on category affiliation. The categories used were Bhat and Reddy's symbolic and functional, consisting of three brands respectively where each brand …
En studie om små och medelstora företag i den svenska modebranschen
… survival, it is important that smaller companies work from a relational consumers approach. In that way companies can create loyal consumers which can later on contribute to good Word-Of-Mouth. In its turn this can generate new consumers.
De verkliga effekterna av kreativa mediaval på kort och lång sikt
… crowded by various brands and different commercial messages. At the same time, consumers learn how to screen marketing communication and their cognitive ad filters enable them to avoid message elaboration. Thus, new thinking and new communication executions are required in order …
… products with upcoming due dates. The discount targets price sensitive consumers. In this thesis we have compared the effects of stores when they communicate a discount with when they communicate a CSR-message, i.e Reduce food waste! The purpose of this study was to examine …
