133 uppsatser · sida 3 av 9
En studie i hur företag kan påverka konsumentens köpvanor genom införandet av mobil handel
We chose to write this essay about mobile commerce and what influences a consumer's buying habits within mobile commerce. We also look at how a company can implement mobile commerce. We could not find any studies that directly addressed factors that affected consumers of mobile …
… slightly. Several earlier studies state that multiple factors affect the consumers? choice between green and brown electricity, although there is still no complete answer to why consumers do not switch to green electricity.The purpose of this thesis is to examine the underlying …
… to get to know their marketsand strategically meet the challenge to win the consumers attention.We have chosen in our study to research, describe and analyze what the main differencesbetween the clothing markets affecting a Lindex audience in Sweden and Norway are. Wehave …
… with a lot of different players.During the last couple of years a new group of consumers have grown forth, these are calleddenim nerds. These consumers and their view on denim has not yet been studied. This is themain purpose of this study. During this study we have come in …
market research for new product development for diabetics
Foods that stimulate health and satisfy consumer expectations are needed. In a consumer´s perspective, products that provide several kinds of health benefits, without any call for major changes in their behaviour are needed on the market. With this increasing interest in health …
decentraliseringen av nyhetsproduktionen och dess effekter på tidningsjournalisters informationsbeteende
… The interactive nature of the Internet blurs the line between producers and consumers, and challenges traditional definitions of what counts as "news" as well as who qualifies as a "journalist". The main purpose of this thesis is to examine the potential consequences of this …
en empirisk studie av sex lantbruksföretag med tillväxtambitioner
… and grain production as well as in the business of refining milk towards consumers. The study aims to identify the motives and driving forces that lies behind the growth of a farm-based company. The agricultural companies' motive for growth is studied based on which factors that …
… many directions is required. Industry, government, local people and not least consumers across the world must pull together to restore the Yangtze River, thus giving the Yangtze finless porpoise a chance to survive.
… communication can be understood as a form of governance that encourages consumers to adopt more self-regulating environmental behaviours, while simultaneously legitimising continued consumption through ideals of responsible outdoor leisure and sustainable consumption practices …
ett sätt att kommunicera varumärkesidentitet?
Background: The consumers of today have the possibility to choose from a wide range of products and services. Consequently, the ability to differentiate the products is essential for the brand owners. If a brand owner does not manage to differentiate its product, it can be …
… analyserat empirin med hjälp av en teoretisk referensram som behandlar främst Consumer Behaviour och beslutsprocessen. Slutsatser: Utmärkande tendenser som vi har observerat är att föräldrarna generellt verkar ha en hög tillit till barnmat i glas. En del misstänker dock att det …
Abstract Title: A study of in-store atmospherics impact on young consumers in fashion houses Date of the Seminar: June 4th 2008 Course: BUSM08. Master thesis in International Marketing & Brand Management Authors: Md. Abu Baker Siddique Masum Milan Filipovic Supervisor: Ulf Elg …
Consumers seem to become more demanding in their buying behaviour within the fashionmarket. The society refers to individualism, personality and creativity, which affect people’s wayof dressing themselves. Many companies have started to work with aspects that create aconsumer …
- En kvalitativ studie
… Conclusion: Our investigation shows similar results as previous studies about consumers attitudes towards Functional Food. Our respondents had mixed attitudes towards Functional Food. The consumers in general still have a sceptical attitude towards Functional Food. To gain an …
The ever-growing e-commerce brings many opportunities for society's consumers and businesses. Digitization has strongly contributed to these opportunities and has, among other things, facilitated the search for information and increased the range for the customer. While the …
