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Speglar användares elektroniska fotspår förhållningssättet till integritet?
The essay concerns corporation’s usage and consumer’s attitude towards the phenomenon Big Data. The aim is to analyse whether corporation-management and future ambitions concerning consumer data coincide with attitudes and opinions of today's consumer, and how these opinions …
Consumer generated advertising as a marketing tool and its effects on online word of mouth
The purpose of this study is to investigate the effectiveness of consumer generated advertising as a marketing tool to encourage online word of mouth. Subsequently, the researchers aim to examine if there are certain design factors in consumer generated advertising that …
The consumer today is affected by a considerably larger number of world surrounding factors than she used to be, borders between different cultures and other consumer differences are being erased to a growing extent. The consumer can easily get its inspiration from many …
factors influencing the consumers' choice when buying probiotic products
The purpose of this thesis was to describe what factors influence consumers? choice when buying probiotic products. Functional Foods have been predicted a bright future on the food market but so far the concept have not been embraced by the consumers. The reasons for this are …
Oetiska handlingars påverkan på aktiekursen
… influenced by the management's behaviour, which in turn has an effect on how consumers perceive the company. Lost trust in the company, which causes decreased sales, will affect the investors' prognoses of the future, and hence the share price. Thus, institutional investors are …
… mix. Afterwards, we used theories from branding, brand communication, consumer behaviour and visual theory to establish our theoretical framework. Based on our framework, we posit that the role of the packaging design in the brand-building process of a company depends on, from a …
… even for the commercial business relation at the Internet and crucial for the consumer to use this communication channel. Purpose: The purpose of this master thesis is, from a consumer point of view, to study and analyse the importance of trust using e-services. Demarcation: The …
… betting coupons was made in the experiment strengthens our results. Hence, consumers are prone to make the conjunction fallacy in everyday purchasing situations.
En studie av studenters köpbeteende vad gäller kurslitteratur och ett förslag på marknadsföringsstrategi för Bokakademin
… behaviour are presented and these are accompanied by several theories about consumers and companies? marketing activities. This paper presents a proposal for a marketing strategy for the company in question and considers how this particular bookstore should deal with the new …
This study examines if there are any behavioural differences in-store between consumers who choose a healthy product and consumers who choose a regular product. 540 observations were conducted were different variables were studied. Tthe results indicate that there are some …
En komparativ studie över bloggares och kändisars effekter på konsumentbeteenden och konsumentattityder
… become more and more used for product placing and the bloggers? power over consumers? behaviour has grown rapidly. The aim of this study is to compare a celebrity’s and a blogger’s impact on consumer behaviour and try to understand the underlying reasons why they do have such …
… thoughts, ideas and behaviour were analyzed to find general differences in the consumer behaviour between the different buying channels.The result from this is 10 differences which mainly are resulting from the three factors store atmosphere, Internet experience and what type of …
The Role of the Internet on Swedish Consumer Behaviour
The aim of the thesis was to provide further understanding on how Swedish consumers use the Internet as an information source in their purchase decision process. The subject was investigated from different perspectives: gender, product type and information type. The authors used …
Bloggreklam, en effektiv marknadsföringskanal?
Purpose The purpose of this paper is from a consumer perspective analysis whether or not blogs are affecting a customer’s purchase behaviour to a larger extent compared to traditional marketing methods through TV commercials. Additionally, within the scope of this try to …
… reach out with a message and it is crucial to differentiate the company in the consumer market.Differentiation of the brand requires knowledge of competitors who are on the market. Understanding competitors, as well as the customer, is the basis for a well functioning …
