133 uppsatser · sida 5 av 9
… upp.Our purpose was to examine the awareness of organic cotton amongst Swedish consumers and whether or not they purchase products made with organic cotton.We carried out a survey with a qualitative method and quantitative segments.In central Gothenburg, we asked men and women …
<em>En studie om hur konsumenters beteende kan påverka leverantörers varumärkesstrategi gällande private label och national brands </em>
Uppsatsens titel: Leverantörens varumärkesstrategi ? En studie om hur konsumenters beteende kan påverka en leverantörs varumärkesstrategi gällande private label och national brands Kurs: Examensarbete, Civilekonomexamen, Marknadsföring, 30hp (4FE62E) Lärosäte: Ekonomihögskolan …
Vad påverkar äldres köpbeslut av ny teknologi?
… we have applied semi structured interviews and observations of the elderlies behaviour towards an Ipad which we used as a study object during the interviews. The results of this study shows several aspects which affect the elderlies purchase decision regarding new technology but …
Outdoor recreation habits in metropolis and rural areasThis study aims to examine the perception of nature and outdoor recreation habits from an urban-rural prospective. The urbanization process continues in Sweden and the populations of the cities are growing continuously …
… The focus lays on two players of the market, the corporate and the consumer. Method: We used an ethnography method, where we studied consumer behaviour within three contexts. We obtained data by conducting interviews, observations and document analyses. Theoretical framework: We …
… is argued to have relatively great impact on attitudes and behaviours of consumer. Especially great is the influence of negative information. At the same time it is likely for brands to be subject to negative publicity. Since companies are investing gigantic sums into buidling …
en studie om konsumenters köpbeteende vid köp av böcker online
The purpose of this thesis is to increase the understanding about consumer buying behaviour when purchasing books online. In order to acquire data for the study we used a questionnaire that 75 students where asked to respond. The respondents were students at the University of …
The consumer often chooses the store depending on the quality of the fruit and vegetable department. A study has proven that about half of the purchases in this department are impulsive. This gives the store a good possibility to influence the consumer’s behaviour in the fruit …
- och fyra andra medaljer i det svenska moderacet
… main drivers from a business perspective, whereas knowledge regarding fashion consumers and what drives their behavior are more limited. Through this study, insights about the Swedish fashion market and its consumers are generated. Initially, 12 qualitative interviews with …
En studie om skönhetsreklam i konsumtionssamhället
… that are being used in TV-commercials for beauty products, to influence the consumers. To study advertising, a semiotic method, symbolic interactionism and other theories which discuss symbols and influences, have been used. Six different TV-commercials for beauty products have …
… patternsand behaviour has been changed. Through the increased knowledge the consumers requiresmore of the products. Today’s consumers values not only prise and quality but are alsodemanding quality products which are tailored to individual needs and tastes. Companiesfocus has …
… must constantly deliver revolutionary products in order to survive. Theconsumers are more demanding than ever before and collections that used to be released twicea year are almost nothing but a memory lost. Some companies are now releasing theircollections continuously and have …
En kvalitativ studie i hur Cause-Related Marketing påverkar svenska konsumenter
… popular in the USA and studies have been carried out that explore how American consumers perceive and react to CRM. In Sweden, however, CRM has not yet found ground to any greater extent, and therefore there is limited research on how Swedish consumers react to CRM and how they …
… even in non-contextual settings, has an important and positive impact on consumer attention, buying behavior as well as the sales figures. Massive exposure catches the attention the most, while many repetitive exposures on different places in the store increases sales the most …
Titel: Professionell men personlig ? en publikstudie av läsaresuppfattningar om journalister på Twitter.Författare: Carl MalmerUppdragsgivare: JMG, Göteborgs universitet och doktorand Ulrika Hedman.Hedman skriver nu sin avhandling som fokuserar på hur socialamedier har påverkat …
