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… how they perceived existing sales tools, the potentials for development in clothing exposure that we found and also if the respondents themselves had any ideas of what they would like to see included in the product information in the perfect web store.The conclusion we could …
… existing logos in order to find out which logo that is most suitable for the clothing collection. Theories about brand identity and consumer behavior laid the foundation for the dissertation. The thesis is based on a qualitative nature where interviews have been held with people …
… was a cooperation with Haglofs as a basis for broader product range in the clothing was produced. On behalf of Haglofs should a suggestion be made on how the launch of the junior collection will be like if it is introduced on the Swedish market. How does it work with the product …
… was a cooperation with Haglofs as a basis for broader product range in the clothing was produced. On behalf of Haglofs should a suggestion be made on how the launch of the junior collection will be like if it is introduced on the Swedish market. How does it work with the product …
… was a cooperation with Haglofs as a basis for broader product range in the clothing was produced. On behalf of Haglofs should a suggestion be made on how the launch of the junior collection will be like if it is introduced on the Swedish market. How does it work with the product …
… consider to deliberately choose ethically and ecologically produced clothing, it becomes clear that there is a problem and a gap between attitude and action. Yet another conclusion we can draw from the empirical data is that CSR can give both positive and negative effects on a …
… The focus of this paper is therefore to examine how some of the major clothing companies communicate about their work with CSR issues and if consumers believe that they have the information needed to make an informed purchasing decision that support sustainable development in …
En analys av genus i ICAs och H&Ms reklam, gender analysis of the commercials from ICA and H&M
… we have chosen to focus on two Swedish brands: the grocery store Ica and the clothing brand Hennes & Mautriz (H&M). Focusing on three different time periods ? the 1990?s, 2000?s and 2010?s ? we have studied the development of these two companies commercials and analyzed what …
Hur mätningar av ögonrörelser och webbaserade värmekartor kan användas i användartester
… We have used the tools SessionCam and Tobii. We designed a website for a small clothing store and conducted usability tests, in order to evaluate the users clicks and eye movements in relation to design choices on the website. The aim of this study was to research how these …
… storesEngelska nyckelord: Visual communication, Sustainability, Environmental clothing, Consumer behaviorSammanfattning på engelska:
… with focus on the ”background music”, affects customer behavior in a clothing retail store. Through manipulation of the background music’s tempo the essay aim to explore to what extent this part of the servicescape a) affect the customers approach and avoidance behavior, b) is …
