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… the spring of 2011 the Red Cross in Sweden decided to stop sending donated clothing assis-tance to disaster areas. The Red Cross was now faced with the question what to do with the donated clothes, and how to convert them to a resource.The mission was to cooperate with …
… tillfredsställt, vilket leder till en ökad efterfrågan.The competition in the clothing industry is growing and becoming more intense. It currently requires more from a company to stand out. A variety of factors influence a consumer's behavior and attitude toward a company and a …
Hur produktplacering i modebloggar påverkar försäljningen i volymmärkesbutiker
… students apposed to the rest of the examined group respond to the placement of clothing and accessories in blogs. This we find interesting because a collages student’s objective should be critical. After interpretation and analysis of data, we conclude that product placement in …
… awareness in general. Whether the surveyed customers realize that clothing consumption is linked to some environmental problems is rather doubtful. Furthermore, they exhibit skepticism towards the sustainable fashion offered by fast fashion companies as they question the …
en fallstudie av Proud
… essay is dependent on a number of interviews with the owner of a maternity clothing trademark, PROUD. PROUD is a new company that has many different options concerning expansion, trademark and its existing and future products and also the knowledge regarding the client’s …
En fallstudie bland klädåterförsäljare i Halmstad
… a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the …
… a solid customer base, it’s possible to develop the business by starting a store on the internet or in some cases a traditional commerce store. Selling through home parties means that the company usually conducted face-to-face manner either where products are demonstrated to an …
… that still is relatively unexplored. Even less research has been done with the clothing industry as a study area. Hence, it is in our interest to study this share of the market. The importance of working with the rumor mill is mentioned frequently in the theory, both by …
… was a cooperation with Haglofs as a basis for broader product range in the clothing was produced. On behalf of Haglofs should a suggestion be made on how the launch of the junior collection will be like if it is introduced on the Swedish market. How does it work with the product …
… that all retailers should keep an eye on. It is a tough competition in the clothing market today and if retailers want to keep up they need to stop seeing how things used to be and look ahead. Consumers' behavior has changed and the company must change their offer so both women …
… The aim of our work is to investigate, analyze, and discuss how a small clothing shop is influenced by both operate a retail store and an online store as well as the benefits that can be utilized. We interviewed three companies that have been asked a number of questions about …
… a serious problem for the company. The following problemis something that the clothing company MQ face today. We had therefore the task ofundertaking to examine the underlying causes of MQ's lack of customer loyalty amongmembers in the company’s customer club.The purpose of the …
Syftet med den här studien är att ta reda på vilken kunskap och vilka värderingar som finns i klädesbutiker angående kemikalier i kläder och om ekologiska alternativ. Jag vill även undersöka på vilket sätt information kan påverka butikerna till att agera i linje med en hållbar …
En analys av gröna konsumenters förhållningssätt till miljömärkta kläder
… factors that have influenced green consumers attitude and behavior towards eco clothing. Four interviews with green consumers in Karlstad have been done in order to explore consumers attitude and behavior. I have with the help from two well-tried attitude and behavior models …
Varför ser både din kropp och tröjan som du hittade i butiken annorlunda ut iprovrummet? Belysning i provrum är ett återkommande problem.Belysningsbranschens blomstrande framfart borde ha löst denna angelägenhet förflera år sedan. I denna studie utreds problematiken ur tre olika …
