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? En studie om konsumenters miljömedvetenhet och motiv till att köpa second hand kläder på Myrorna
… services than ever before. A large part of people's consumption consists of clothing that is bought and discarded increasingly leading to a number of environmental problems such as global warming, pollution, loss of biodiversity and the depletion of natural assets. One way to …
… instead of buying newly produced garments. Reasonsfor buying secondhand clothing are many. During the 1950s people strived to look likeeveryone else but in the 1960s this changed. Subcultures grew stronger. People wanted toseparate themselves from the masses. Secondhand clothing …
… for their customers. Hence, many retailers use some form of employee clothing or aspecific dress-code for their in-store workforce. The subject is in spite of this poorly investigated,especially in an ordinary retail environment. The purpose of this study was therefore to …
-En kvantitativ studie om ambienta dofters inverkan på kunders beteende i en klädbutik.
… studies that show how ambient scents influence customer behavior in a Swedish clothing store. Purpose: Examine and analyze which of the ambient scent vanilla and white orchid that suite and can provide a signature fragrance to the clothing store Kompaniet in Kalmar. The purpose …
The fitting room is an important part of a clothing store, it's often where the customer decides if they want to buy the garment or not. Therefore it is important that the customer can feel safe and comfortable when they are trying the clothing. A typical fitting room in Sweden …
En studie om traditionella klädföretags it-strategier
This paper focuses on traditional clothing enterprise IT strategies. The purpose was to investigate the correlation between traditional clothing companies IT strategies and their brand. In a market where the competition is high it has become more important that the company …
Påverkan av kulturen i Mellanöstern på internationella klädföretag
… and barriers in the Middle Eastern culture affecting international clothing companies. Furthermore it has been investigated how these companies must adapt their products and promotion to this culture. In order to obtain relevant data for achieving the purpose of the study …
… What is little understood however, is what effect different staff clothing might have on consumer response in terms of satisfaction, purchase intent, attitude, interest and so on. Some limited research has shown how different levels of congruence between individuals in their …
… much attention and there is currently an increased interestin the re-use of clothing.The purpose of this paper is to analyse the possibilities for second hand businesses to workwith atmospherics to create a more attractive store. We want to develop an understanding ofhow the …
… in the higher price segment, Acne. Both companies are active in the Swedish clothing industry. The query formulation that this paper aims to answer is: How do an H&M customer and an Acne customer vary in their expectations on service in a store? To answer this question a …
… trevligt bemötande är alltså avgörande i konsumentbeteendet. On the current clothing market there is a tough competition because of the increased selection of goods and services. Changes in consumer behaviour have forced companies to extend with the help of their offer. One way …
… uncovered during the market research a vast problem was found with temporary clothing storage. As much as 68% of respondents store their clothes either on a chair, a couch, the bed or on the floor. The students saw this as a perfect opportunity to further investigate the options …
… in Sydney. The collaboration was to create designs on fabric for her upcoming clothing line for women, Fall / Winter 2013. The clothes will be sold online, in stores in Sweden and Japan.For Lotta Niemi’s clothing line, I wanted to create exclusive designs, rich patterns that …
"Going shopping is the new going to church" - Mackereth S.
… this thesis is to find components that can provide a positive experience in a clothing store to the customer. We have used a qualitative method with an inductive approach and the empirical data is collected through interviews. Literature we have chosen focus on how an experience …
… Bornebusch and artist Agnes Carlsson advocate second hand and have second hand clothing in their closets.Two retail companies that are well known in the Swedish second hand clothing industry are Myrorna and Beyond Retro. Although they operate in the same industry, this paper …
