391 uppsatser · sida 5 av 27
… factors has been identified that affects the choice of communication channels for different types of information transferred between parts. Furthermore, the study investigates the underlying reasons for why certain communication channels are chosen before others, in different …
the case of social media in the Swedish food industry
… regarding social media and an observation is made on their social media channels. All of the participating companies have some social media channel, but they use social media differently. Something that is common for them all is that there is room for improvement. Social media …
… for many consumers. The retailers thus have the opportunities to integrate new channels and touchpoints in the process, which opens up for a great number of ways in how to communicate and interact with customers. Our interest in consumer behavior and the fact that this is one of …
En kvalitativ undersökning kring hur ny mediekonsumtion pa?verkar Umea? kommuns kommunikation
The aim of this study is to examine which communication channels and communication strategies Umea? municipality could use for information concerning outdoor recreation. To achieve this aim the following theories and views have been applied: social communication, communication …
En studie om krishantering på sociala medier
… the communication that goes with it, and it was mainly written for traditional channels such as newspapers. The theories could not concretely describe how organizations should handle crisis in Social Media. Therefore, this study focuses on if and how organizations can use the …
En enkätundersökning om vilka marknadskommunikationer konsumenter föredrar
… of CSR work in the industry and that the most suitable communication channels according to respondents differ depending on gender. The female respondents think that the most appropriate channels are product promotions and direct marketing. In contrast, the male respondents think …
En kvalitativ studie om hur Falu Energi & Vatten bör kommunicera med unga vuxna
The aim of this study is to investigate which communication strategies and channels the mu- nicipal company Falu Energi & Vatten should use in order to become more efficient in com- municating with citizens between 18 to 29 years old. The company is owned by the munici- pality …
En fallstudie på Nordea
… The intranets of today, have partially or completely come to replace other channels of information within larger organisations, and the intranet has become an increasingly important issue to the communicational process of organisations. To address the problem stated, qualitative …
utifrån några utvalda medarbetares perspektiv
… organisation perceived the web forum, compared to the other information channels of the organisation. The organisation was defined as a virtual community. A literature review was conducted. The theory construction was based on the sensemaking theory. Interview questions were …
Denna studie utreder vilka funktioner och roller som byggvaruhuskedjor efterfrågar att deras leverantörer från träindustrin bör ha i marknadskanalen. Vidare förklaras hur dessa leverantörer bör agera för att möta dessa krav och förväntningar. Sålunda skapas gynnsamma …
… opinion of their information support. Our special interest was the information channels and how the administrators were able to absorb the essential information. The result of the research was that the administrators were quite satisfied with the information support but they had …
En fallstudie av tre svenska politiska partiers marknadsföringsstrategi gentemot yngre väljare
… marketing; this has meant that the choices of the right communication channels in political marketing have become more important today than ever. Political competition in Sweden has become more even in recent years, this has called for political communication and marketing to be …
… senior citizens as consumers. I’ve chosen two of Sweden’s most popular TV channels that are broadcasting commercials and from those two channels recorded commercials in a period of one week, three times a day (morning, afternoon and evening/night). My purpose with this study was …
Möjligheter och svårigheter med integrering av särskoleelever i grundskolan.
… senior citizens as consumers. I’ve chosen two of Sweden’s most popular TV channels that are broadcasting commercials and from those two channels recorded commercials in a period of one week, three times a day (morning, afternoon and evening/night). My purpose with this study was …
en studie om ålder i reklamfim
… senior citizens as consumers. I’ve chosen two of Sweden’s most popular TV channels that are broadcasting commercials and from those two channels recorded commercials in a period of one week, three times a day (morning, afternoon and evening/night). My purpose with this study was …
