391 uppsatser · sida 7 av 27
<em>En kvalitativ undersökning om dagstidningens framtida utveckling i sökandet efter en fungerande affärsmodell</em>
… daily press newspapers will in the future use a wider spectra of media-channels. The daily press will act more as a brand with the goal to produce high quality news in several different media-channels.
Hur företag bör agera och uppträda när de marknadsför sig i sociala medier
… fully understand how social media works and how to act in the new digital channels. To be an updated marketer today, you need to fully understand social media and how it can be implemented in the company marketing strategy. This study gives you a snapshot over todays situation …
<em>En studie om betydelsen av det personliga varumärket i professionella sammanhang i dagens samhälle</em>
… media as a natural element in our society, we also have to relate to these channels when it comes to communicating ourselves. Purpose The purpose of this study is to examine the role of the personal brand in a professional context in modern society and to explore Internet …
En studie i hur employer branding kommuniceras effektivt till studenter
Purpose/Aim: To identify which channels of communication are most effective in conveying consumer brands to students. The main areas of research are social media, brochures , employees, and face-to-face interaction as with job fairs, study visits and lectures. Material/Method …
en jämförande studie om den Tyska och den Tjeckiska turistbyråns verksamhet på den svenska marknaden
… on theanalysis and comparison of the organizations' goals and communication channels.The results show that the investigated tourist boards operate in a similar manner with smalldifferences concerning choice of strategies and communication channels. These discrepanciescan be …
<em>En studie om vilka informationskanaler och motivationsfaktorer som påverkar studenters val gällande föreningsengagemang</em>
… have been analyzed by using SPSS. Our study shows that the communication channels that work least well for HHUS is the plasma screen, closely followed by the website. Best working channels was communication through Facebook and friends. We also discovered weakness in …
<em>En studie i hur och var svenska ungdomar upptäcker och konsumerar musik ur ett mottagarperspektiv.</em>
… are; friends, social media and streaming services. The traditional media channels such as TV and radio are losing power compared to earlier generations but are still vital for music marketing when working in symbiosis with positive audience response. Most of the young people in …
Modern kommunikation inom industrin
… bottom of the hierarchal structure? These are our research questions: Which channels are used for communication within Gruvön, and how are they used? How important do the employees deem the internal communication to be? Can the communication within a hierarchal industrial …
… launch with strategic and tactical launch decisions and which marketing channels are appropriate for a product launch within the outdoor industry.The report discusses how today's companies within the outdoor industry in Sweden fulfills its marketing activities at a product …
… launch with strategic and tactical launch decisions and which marketing channels are appropriate for a product launch within the outdoor industry.The report discusses how today's companies within the outdoor industry in Sweden fulfills its marketing activities at a product …
… launch with strategic and tactical launch decisions and which marketing channels are appropriate for a product launch within the outdoor industry.The report discusses how today's companies within the outdoor industry in Sweden fulfills its marketing activities at a product …
… launch with strategic and tactical launch decisions and which marketing channels are appropriate for a product launch within the outdoor industry.The report discusses how today's companies within the outdoor industry in Sweden fulfills its marketing activities at a product …
… general differences in the consumer behaviour between the different buying channels.The result from this is 10 differences which mainly are resulting from the three factors store atmosphere, Internet experience and what type of product is bought. Two groups of customers are …
… from friends and family and that it seeks information from several media channels. For a retailer, it is important to communicate to more parties than simply the final consumer as well as arrange and communicate the assortment uniformly in its different media channels. It must …
En fallstudie som undersöker ett företags möjligheter att använda sig av sociala medier i marknadsföringssyfte
… reflect certain effects that the company is exposed to when using these media channels. These questions has been subject throughout the thesis: Description of Mouli’s communication, what is said and how is it presented?How well is Mouli’s brand with its core values presented in …
