391 uppsatser · sida 3 av 27
… the main target group for Case Company X and to present possible sales channels and strategies for the company.We have used the hermeneutical perspective since the different research areas can be seen as a whole. Our method of working has been abduction, since we have chosen to …
en studie baserad på Turismbranschens brukande av Social Media
… usage and integration on Internet has resulted in so called social media channels. User generated material is published on these media channels which leads to discussions about companies, products and services. The purpose of this thesis is to evaluate how the tourism industry …
En studie om de marknadsföringskanaler Generation Y exponeras för, använder samt påverkas av
The purpose of this thesis is to describe the marketing channels Gen Y is exposed to, uses and is influenced by. The thesis also seeks to comment on whether there are other factors, in addition to the marketing channels described, which influence Gen Y in their consumption …
En studie om anställdas förhållningssätt till CSR
… Business Administration Keywords: communication, internal communication, channels, communication models, communication theory, information, organization Purpose The idea of this study was to describe how ABB Sweden’s internal communication and information appeared in Västerås …
En studie om skillnaden mellan teori och praktik
… Business Administration Keywords: communication, internal communication, channels, communication models, communication theory, information, organization Purpose The idea of this study was to describe how ABB Sweden’s internal communication and information appeared in Västerås …
En studie av den interna kommunikationen på ABB Sverige i Västerås
… Business Administration Keywords: communication, internal communication, channels, communication models, communication theory, information, organization Purpose The idea of this study was to describe how ABB Sweden’s internal communication and information appeared in Västerås …
En studie av internkommunikationen inom Region Värmland
… in relation to organizational structure, communication networks- and channels. Three main issues have been focused on to lead us to an answer to our purpose. These questions were formulated based on what can be considered core components of a functioning internal communication …
En komparativ studie av privata och public service TV-kanalers organisatoriska flexibilitet i Sverige och Polen
… are: ? What is the internal and external perceived judgment about the TV-channels organisational flexibility? ? What are the differences regarding Public service channels in Sweden and Poland as well as the differences between commercial channels? ? What are the differences …
En fallstudie av Karlstads kommuns vattenläcka 2011
… the municipality communicates with its stakeholders in specific communication channels during a crisis. The case study makes use of theories circulating crisis communication, such as: theories of how crisis communication should be handled, how a crisis is recognized, the …
… phenomenon in the retail industry due to a significant development of retail channels and formats. Consumers now shop for the same product category in many different retail settings and this trend is increasing. Therefore both the academic world and the retail industry are …
- En studie om hur Sveriges storbanker arbetar för att skapa lojala kunder via digitala kanaler
… banking services via the Internet, which can be performed through digital channels such as computers, tablets or mobile phones. Current reports show that more people are willing to switch banks compared to last year and that customers perceive it as being difficult to get their …
vilken roll har Intranät och e-post i organisationers kommunikation?
… for the survival and existence of every company. Traditional communication channels are for example meetings, noteboards and personnel newspapers. During the last ten years we have witnessed an explosion of new channels, who are based on information technology. IT is a natural …
… and if so how this work is carried out. The ambition is to study what channels and methods the Libraries use, to inform their users that they have access to e-journals. The aim is also to survey if the libraries evaluate the use of the e-journals, and if so how. The objectives …
- från ett leverantörsperspektiv
… lokal marknadsföring samt säljutbildning som lyfts fram. Sökord: Marketing Channels, Distribution Channels, Sales Channels, Independent Dealers, Independent Retailers, Marketing Mix, Relationship Marketing.
En kvalitativ undersökning av en av kommunens målgrupper
… study show that all the respondents believes that with the right communication channels a positive and strong communication between the municipality and the target groups can be reached. The message and the significance of the message are as important as the communication …
