391 uppsatser · sida 2 av 27
En funktionsanalys av IKEA Uppsalas interna kommunikation
… this study is to analyze the internal communication at IKEA Uppsala. Are the channels of communication working efficiently? How is the information received by the employees? Finally I will make a few suggestions on how the internal communication can be improved. Method/Material …
en fallstudie om svenska universitets och högskolors marknadskommunikation
… domestic students. The study focuses on how universities design and select channels for the marketing communication. A case study was conducted where four respondents from two Swedish universities were interviewed in order to generate empirical data. The results show that key …
… ventilation and the principle of double-skin facade, the idea of separate channels for each apartment with a glass facade on the outside emerged. The air in the channels is heated by solar energy on the glass facade to achieve a rising force in the channels.An air current is …
… today is that only the younger generations use the different digital media channels. The essay deals with this subject and our definition of the problem is: when using social media as a communication channel, will the organization obtain an automatic segmentation? The purpose of …
En kvalitativ studie om ungas medieanva?ndning med avseende pa? samha?llsinformation
… In today’s contemporary society individuals can use multiple media- channels to find civic information. Civic information should reach all groups of society and according to previous research young people are relatively hard to reach with this type of information. Purpose: The …
En fallstudie av Facebook-kampanjen Sambotestet
… the introduction of social media have increased the number of communication channels tremendously during the last decade. These new channels have also made an impact on the information control, which has shifted focus from organisations to consumers. In order to communicate one …
… public service radio company.Sveriges Radio concists of four different radio channels, of which we have chosen to focus on the channelsP1 and P3, the first having a somewhat more ”serious” profile, focused on producing quality news and otherjournalistic products, while P3 is …
… like to see how the different parts of CSM affects the choice of communication channels. The thesis is based on interviews with eight employees in the specific organization, whom we have asked a number of questions regarding how they communicate with each other and through which …
Möjliga kombinatoriska effekter inom bilindustrin
… is gradually taking place in the media industry. Traditional communication channels are being replaced by new, electronic, ones (Johnson, 2003). Segmented marketing is gaining popularity, as the mass-marketing model is becoming more or less obsolete (Kotler et al. 2001). At the …
en jämförelse av medlemmar och icke-medlemmar, åbor och utbor samt kvinnor och män
… with the purpose to examine the most important counsellor and information channels of the forest owners. A total of 450 forest owners participated in the survey. Results show that all categories of forest owners prefer professional counselling rather than personal counselling …
- SUDD AB:s interna kommunikation i den digitala tidsåldern -
… and very important process also within a small company. New communication channels do not necessarily guarantee an uncomplicated and efficient internal communication but the need to collaborate with old-fashioned channels persists. Keywords: communication, information, channels …
en studie hos Skara Näringslivsoffensiv
… a case study and a survey; to examine the most appropriate communication channels between a sender and a receiver. It also aims to make this relationship more effective. The following questions are to be answered: 1. Which communication channels ought to be used to optimize the …
En fallstudie av ett svenskt bokförlag
… to investigate how the company’s Cost-to-Serve varies between its distribution channels. We use Activity-Based Costing to determine the case company’s Cost-to-Serve in different distribution channels. The channels studied are bookshop, book club, department store and Internet …
<em>En undersökning om hur företag bör kommunicera mot 80-talister</em>
… when it comes to advertising, the design of messages and the choice of media channels when communicating with people born during the 80?s. Furthermore, the investigation intends to find out if there really is a global market for people born during the 80?s. Method: The authors …
<em>En studie av en målgruppens relation till ett varumärke utifrånkommunikationen av CSR</em>
… can be designed. The paper also examines how CSR is communicated and which channels that is effective. But first and foremost what relation that causes to the company and if you can create value for the company out of CSR communication. To get a particularistic perspective a …
