Uppsatser om business branding

98 uppsatser · sida 7 av 7

Med kulturen som redskap

En fallstudie om kulturell representation och dess möjligheter att stärka Sverigebilden utomlands

Kandidatuppsats · Växjö universitet

… between Sweden and other countries through culture, education, science and business. The overall mission of Si is to increase the interest and trust in Sweden, and to manage and evaluate the public image of Sweden abroad. This study aims to reveal to what extent the Swedish …

Varje litet liv ska vara en vän

om djurens rätt till hänsyn och rättvisa

Högskoleuppsats · Linnéuniversitetet

Öland’s Business Office is on the verge of developing a strategy for the island’s future tourism. Before any work with developing Öland can be carried out, it is essential to gain an understanding of how the place is perceived today. The purpose of this essay is to study the …

Konsten att uppfattas rätt - Varumärkesstrategier för svenska artister

C-uppsats · Handelshögskolan i Stockholm

Personal branding is a common phenomenon within the Swedish business world, although less applied on the competitive and fast paced music industry. In order to strengthen Swedish artists' personal brands and to ensure congruence between the artists' presented identities and the …

Idrott som platsmarknadsföring

En studie av idrottens roll i Växjö kommuns marknadsföringsarbete

Kandidatuppsats · Uppsala universitet

The main purpose of a logotype is to harmonize with a company’s business concept and culture. This study is based on the receiver’s attitudes about three different logotypes - Volvo, Telia and Mcdonald's. It informs the reader about the importance of a logotype as a mean of …

Trying to Teach Teachers to Teach

En studie om kompetenser och förutsättningar för nyexaminerade lärare i Sverige och Australien

Examensarbete, grundnivå · Uppsala universitet

… identity. The brand has an important role as an effective competitive tool for businesses. A brand can have many different functions, which will simplify a customer's decision making process in selecting a service or product. The brand can be used as a guarantee and an image can …

Vikten av att skapa ett starkt varumärke

Kandidatuppsats · Uppsala universitet

… identity. The brand has an important role as an effective competitive tool for businesses. A brand can have many different functions, which will simplify a customer's decision making process in selecting a service or product. The brand can be used as a guarantee and an image can …