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Today's consumer society has led to never-ending choices in terms of brands, products and prices in an endless variety of shops. The retail industry is a very complex industry that includes many different types of sales channels and many different types of products. A …
… was created to investigate how the results differ for local and global brands. Subsequently, an experiment was conducted where the effect of language choice on several well-established measures of ad effectiveness such as awareness, comprehension of the ad message, credibility …
Manlighet, organisationskultur och rollintagande på en arbetsplats i form av en brandstation där alla brandmän är män.
… fördelas på en typisk enkönad och mansdominerad arbetsplats, i detta fall en brandstation. Vi använder oss utav åtta kvalitativa intervjuer och en mindre observation för att få en klarare bild av organisationen som sådan. Insamlad empiri analyserar vi utifrån tre för ämnet …
En kvantitativ studie på sex brandstationer i Storstockholms brandförsvar
… var 116 brandmän med samtliga befattningar i utryckande tjänst på de sex brandstationerna. Svaren från enkäten behandlades statistiskt med hjälp av SPSS där signifikansen sattes till (p<0.05). Resultat och slutsats Analysen av enkätsvaren visade att brandmännen har en god mental …
… This means that the decoy has a power to act but in this society with all brands and opinions that consumers have of them is less likely that the decoy works. When it comes to brands, consumers have virtually always a favorite, as our study also has shown. They prefer simply a …
En studie om marknadsföring inom svensk politik
… chose to investigate which marketing areas and how within service management, brands, segmentation, positioning/image and marketing channels, affect the politics in Sweden? This study is based on qualitative method in which I had five interviews with politicians. The conclusions …
… and to look deeper into the Swedish market and the differences between Swedish brands. I chose three brands that points at different target groups. Acne, KappAhl and Polarn O.Pyret.KappAhl is a big fashion company that is addressed to men, women and children. The company is not …
a case study of the Swedish market for agricultural machinery
… soil cultivators due to fewer objective differences between different brands compared to for example planters. Results from the survey based part show factors that customers perceive as contributing to enhanced brand image, respectively factors that not will affect the overall …
En studie gjord för SF Brandskyddskontroll
I detta arbete har effekterna och möjligheterna för SF Brandskyddskontroll till följd av införandet av nya byggregler för brandskydd undersökts. Denna inledande undersökning klargjorde att regeländringarna främst berör analytisk dimensionering i form av scenarioanalys. De nya …
En jämförelse med LBK:s rekommendationer
Det är allt vanligare med 3D-projektering inom byggbranschen för att förbättra och effektivisera bland annat kollisionskontroll, ritningsframställning och mängdberäkningar. 3D-modellering har kommit långt i utvecklingen när det gäller husbyggnad men för mark & …
… with different senders, this thesis seeks to quantitatively explore whether brands can make use of the personal networks of its employees, in their social media marketing strategy. The purpose of the study is to investigate if communication via the employees could enhance …
… for the unestablished brand. This implicates bigger freedom for unestablished brands to elaborate with provocative elements in their marketing. The results also reveal other interesting findings that can contribute to this field of research. Since the impact of the brand is …
En studie om hur en riktad varumärkesutvidgning påverkar feedbackeffekten i ett EMVs olika målgrupper
… of private labels. One main thing that separates private labels from national brands is the fact that private labels are stretched to multiple categories and must therefore appeal to a much broader group of consumers than national brands. In our study we investigate a brand …
… exploring the visual aspects, and in "reality" to a competition between brands and retailers to get the customer's visual attention. However we do have more senses than just the visual one, a human is also able to hear. This study takes this in to consideration and explores the …
… the intentions to buy. In addition to this we also investigate how different brands are affected depending on their familiarity within daily deals and between daily deals and more traditional promotion.The results are clear. The buying intentions do differ between the two …
