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En studie av inkongruenta varumärkesutvidgningars inverkan på produktkategorin
… variation, and the perceived similarity with the category from which the brands were extended. In the study, brand breadth in the original product category was used as moderating variable. Aspects found to be affected by the brand extensions were associations to the product …
En studie om varumärkesutvidgning från tjänst till vara
… literature study was done in the brand extension area, but also in the area of brands to have a deeper understanding for the subject. A qualitative study with interviews was combined with a quantitative survey study. On the basis of the theories we could analyze the collected …
… TV-series as a marketing channel for product placement is a present vogue for brands and companies to reach the right target audience. Through product placement in TV-series companies are available to get away with the problem that people zapping commercials. Our purpose with …
… K wants to provide with their trademarks and how the customer see these brands concerning consumer buying behavior and attitude. The study will be seen partially from a sender perspective and partially from a receiver perspective. In this essay we have used a human-hermeneutic …
… omfattande litteraturstudier har man kunnat bekanta sig med själva betongens brandspjälkning som fenomen, men även teorierna som försöker förklara fenomenets förlopp. Det visade sig att det finns delade meningar till vad som orsakar spjälkning. Spjälkning, generellt sett, kan …
… to choose their brand even if the pharmacy employees recommend other brands. H 3 Building brand equity through pharmacies can only be successful if the company has built up a trust for their brand among the pharmacy employees. H 4 Without building brand equity the marketing …
… aktör överför sin uttalade vision, värden och framtidsplaner till dess sub-brands. Detta för att kommunicera ett enat budskap, då sub-brands utgör en del i styrande aktörers varumärkespositionering. Den nya teoretiska modellen tydliggör förhållandet mellan varumärkesidentitet …
… på verksamhetsutövaren som individ och ägare till objektet med avseende på brandskydd. Denna lag innebär att den statliga målstyrningen har rätt att utöva tillsyn på diverse aktörer. Innebörden av lagen som trädde i kraft första januari (2004) är att verksamhetsutövaren själv …
… and J.Lindeberg. These firms can be considered as established clothing brands nationally as well as internationally. The study found that individualism, logotype and moral standpoints play an important role in the creation and the communication of a brand’s personality …
… eller fotografisatta rutiner och informationsbroschyr över det befintliga brandskyddet.
en redovisning av resultat och åtgärdsförslag över området Kvarnbacken
… stor katastrof. Detta arbete innehåller en detaljerad redovisning med en brandskyddsinventering av området Kvarnbacken, i Strängnäs innerstad. Inventeringen är utförd med hjälp av ett inventeringsverktyg kallat ”Brandskyddsvärdering av kulturbyggnader” (BSV-k). Metoden är …
En medveten variabel i företagets varumärkesstrategi? En jämförande studie av två svenska företag.
… and relative emphasis in the strategic work of companies. Countries as brands: Is it possible to consider a nation or a country as a brand the same way you consider a product? Well, looking in to the subject it seems to be a rather complex matter and there are many questions to …
Hemtex ompositioneringsprocess samt studie av konsumenternas uppfattning
… brand. Repositioning is a process that today is necessary for virtually all brands at some point during its lifetime and is about to change a customer's perception of a brand name, by changing its associations. The goal is to create a new, stronger position for the existing …
med fokus på marknadsföringsaspekter
… managed to penetrate a competitive market which is still under expansion.These brands are popular and maintain a high standard. Boomerang and Vagabond are twoSwedish companies which not only managed to penetrate the Swedish market, but also aninternational market. These are two …
med en trend som hävstång
… to provide a solid foundation for brand building. Furthermore, we show how brands can make use of trends in a brand establishment. This paper is written from a qualitative approach. Through both structured and semi structured interviews, we obtained valuable information from our …
