569 uppsatser · sida 13 av 38
En gap-analys av försäkringsbranschen
… analyze how insurance companies work to create value and confidence in their brands and then compare whether consumers perceive brands as companies seek. Method: The study is a gap analysis of both qualitative and quantitative in nature containing both interviews with insurance …
… showroom.The purpose of the study is to explore and analyze a variety of brands ability to combine in a large group and how to expose these brands the best in a combined showroom.
… attention for not being a sustainable industry. As a result a range of fashion brands have been launched. They consider the impact on the environment and people within the production, why the products from these producers are called ethical fashion. The brands and the stores …
… state of the market theretailers have limited means to spend on unestablished brands. Many suppliers also need tolimit the number of brands in their shops.In the essay we have chosen to focus on the Hungarian PR company OurStyle’s designers andtheir chance of getting into the …
… has unfortunately not yet reached the majority of Swedish companies and brands. The purpose of this bachelor thesis is to explore the function of sound in brand building and to create an understanding of the factors crucial to sound design in advertising. Through research and …
En förstudie
… bränder uppstår i bussens motorrum. Att installera ett väl fungerande aktivt brandskydd i motorrummet är därför en viktig säkerhetshöjande åtgärd. För närvarande finns det ingen internationell standard för att pröva och utvärdera brandsläckningssläcksystem i bussar. Rapporten …
Huvudkulvertsystem vid SSAB EMEA, Luleå
… skulle bli en grund för det vidare arbetet. ” Kulvertens utformning och dess brandskydd” ” Verksamhetens beredskapsresurser vid olyckor i form av materiell och utbildning” ” Vilken kompetens finns inom interna räddningstjänsten om starkströmsanläggningar och säkert agerande” ” …
En alternativ lösning med transversell ventilation och sprinkler
… i slutet av E20. Stra?ckan a?r en ka?nd farligt godsled och sa?ledes bör brandskyddet vara anpassat efter detta. Bra?nder i tunnlar a?r problematiska da? tunnelns insta?ngda natur ger en mycket hög a?terstra?lning av va?rme, temperaturer uppemot 1000 °C förva?ntas i tidiga …
… intention to purchase from the retailer. A final key finding is that known brands are perceived as safer to purchase from online, however increasing security measurements allow unknown brands to enjoy the same benefits to a certain extent. Our study is primarily focused to card …
varumärkesparodiers effekter på det avsändande varumärket
… marketplace. Recently, a new approach to attract attention has been observed - brands communicating their products by making fun of other brands. This way of parodying a competitor, or even an unrelated brand, is a risky but potentially effective way to increase attention. Brand …
This research examines the effects of creative store window displays of fashion brands in enhancing recall, attitudes, intentions and brand associations. A comparison has been made between high-end and low-end brands, creative versus non creative store window displays to …
En analys av Pripps Blå och Norrlands Gulds reklambilder
… seen as potentially bad for the health of individuals and for societies. The brands advertising the products, which are subject to our analysis, are Pripps Blå and Norrlands Guld. The aim was to use rhetorical and semiotic analyses to find which strategies had been employed in …
Invånares uppfattningar om Gävles stadsdelar
… utformandet av studien. En enkät har utformats, utifrån en modifiering av City Brands Index, anpassad för stadsdelar. Resultatet på enkäten har sedan sammanställts och analyserat i statistikprogrammet Minitab samt Excel där ett nytt index tagits fram. Resultat och slutsats: Vi …
en studie om idrottsföreningar under starka klubbvarumärken
Purpose: The purpose of this paper is to study how important brand belonging can be for sport clubs. Method: The method for the empirical research is based on qualitative interviews. The data then gets compared and connected with relevant brand and marketing theories. Findings …
En analys av genus i ICAs och H&Ms reklam, gender analysis of the commercials from ICA and H&M
… than it may first seem. In this essay we have chosen to focus on two Swedish brands: the grocery store Ica and the clothing brand Hennes & Mautriz (H&M). Focusing on three different time periods ? the 1990?s, 2000?s and 2010?s ? we have studied the development of these two …
