569 uppsatser · sida 9 av 38
… with the person who is responsible for the company’s reward system at Östgöta Brandstodsbolag. Result: The study shows that a reward system founds to be very positive among employees, due to that it is an extra compensation that can be received beyond the salary. A reward system …
brandskydd eller alkoholtillstånd. Ett nytt tillämpningsområde för Människa-Teknik-Organisation (MTO) perspektivet?
Kan prioritering av krav på brandsäkerhet bedömas i relation till andra krav på nattklubbar och restauranger? För att svara på detta har studien som teoretisk utgångspunkt haft Människa-Teknik-Organisation (MTO), ett säkerhetsperspektiv presenterat av Rollenhagen (1997) …
… power is getting stronger by demanding certifications, creating retail brands and gathering there purchase. The producers think that gathering of purchase is the biggest threat. Most of the producers I’ve talked to produce retail brands and don’t think of it as a problem …
incitament för lansering av lågprismjölk
… of low price chains in the Swedish food market. The increased share of private brands has strengthened the competitive situation for the manufacturer- owned brands. Three of Sweden’s seven largest dairies have now decided to launch a low price milk to cope with the competitive …
… repositioning and revitalization are clarified. Positioning deals with how brands are located in customer’s minds as well as on the real market. Repositioning implies a change of the current position and is also often a move towards a new market segment. Revitalization deals …
En fallstudie på H&M:s Lagerfeldkollektion
… exert themselves to find new ways of achieving market dominance and stronger brands, the phenomenon co-branding has become increasingly popular. By cooperation between two different firms the combined effects can result in synergies not only on the balance sheet, but even …
… understanding of the complexity regarding market segmentation for lifestyle brands in contemporary society, where the consumer is often claimed to be post-modern. The research was conducted in Malmö and Lund and involved 25 Converse users as respondents. The methods used in this …
… en division inom frisördivisionen. Denna division benämns Selective Brands. Idag präglas marknaden av snabba växlingar och kunder kan, via informationskanaler såsom Internet, snabbt erhålla information om liknande produkter från andra leverantörer. På grund av det snabba …
Ingredient Branding: Ett strategiskt alternativ för EMV och LMV inom dagligvaruhandeln
… an Ingredient Branding collaboration between private label and national brands could be executed with success in the Swedish market. The objective was to measure the consumers? response to two products from different product categories, representing hedonic and utilitarian …
En jämförelse mellan gerillareklam och traditionell reklam
… increasing number of commercial messages, which makes it harder and harder for brands to cut through the clutter. Because of this, new methods are developed and introduced to the market every day. One of the most widely discussed of these methods is guerrilla advertising. Even …
… commercials; CONCLUSION: As shown by the extensive literature review product brands (PB) and corporate brands (CB) coexist in corporate environments. One of key insights of this study shows that product brand positioning (PBP) and corporate brand positioning (CBP) processes can …
… a better understanding of how packaging design can be used to create strong brands in the FMCG sector in the Scandinavian market. To reach the stated aim first we provided a solid theoretical background of packaging, its elements and its role in the marketing mix. Afterwards, we …
… brand personality gender. However, it also shows that consumers prefer brands with a clear gender, but not necessarily the same gendered brands.
Försäkringsbolagen i Sverige betalar årligen ut stora belopp till följd av brandskador. Det är allmänt känt att det förstörs stora värden vid bränder i byggnader. Hur stora dessa värden är presenteras årligen av Svenska brandskyddsföreningen genom uppgifter från …
Om hur konsumentgenererad reklam påverkar varumärken
… such as the Internet enable the consumer to create and spread messages for brands without the permission or control of the brand owner. We carried out a quantitative experiment to investigate the effects of how companies choose to handle these activities as well as how …
