37 uppsatser · sida 3 av 3
… most famous project is that they design all the Ferraris and has a co-branding agreement together with them, which has given Pininfarina a strong brand capital. They also use concept cars on international trade fairs, longterm and sustainable design and the Italian design that …
Hur resonerar svenska lyxföretag, och vilka strategier är lämpliga att använda sig av?
… if there is a relationship between a brands exclusiveness and chosen strategy.
En kvalitativ studie om tre PR-byråers strategiska kommunikationsarbete med det sociala mediet twitter
… articles used in the essay is a mix of general PR theories, PR 2.0, Twitter, Branding and Social Media Marketing. The conclusion of this essay is that the three PR-practitioners are working with strategies for Twitter but Twitter is an integrated part of the strategy for social …
En studie om idrottsklubben AIK:s kommunikation i samband med det uppmärksammade hockeyderbyt den 22 december 2010
… hockey dome felt more like a war scene than a place for a hockey game. From a branding point of view, and along with similar incidents from the past, the night in December did not create a good situation for AIK and their image. Therefore, in this essay I want to investigate how …
om djurens rätt till hänsyn och rättvisa
… visitors from the Kalmar region. The main theories used involve place branding and place marketing. Our analysis shows that Öland’s image is of mixed status. Öland summer time and Öland winter time are two contrasting places. An extended tourism season would be preferable. The …
En fallstudie av Company TEN
Syfte Syftet med detta arbete är att beskriva och analysera hur Company TEN bygger och kommunicerar sitt varumärke och hur de uppfattas av andra företag. Avsikten är att även beskriva och analysera hur företagets nätverksrelationer används och bidrar till …
… has become an increasingly important part of organisation’s corporate branding. Consumers demand more transparency from businesses and want to know more about how they work with these issues. An important part of how internal communication can be used to reach organisational …
