37 uppsatser · sida 2 av 3
ett effektivt marknadsföringsverktyg? : en studie om bloggen som IT-strategi
… Behavior, The Buying Decision Process, Involvement Theory, Business Concept, Branding, Total Communication Theory, Word-of-mouth/web and Service Profit Chain. Empiric: The empiric will consist of the results from the survey. Results: The result shows that the blog is effective …
… The investigation will explore the concept of storytelling related to branding. It will make proposals on an appropriate approach for Ecological and Handicraft Development Center. The market for organic products is also highlighted in the study. To highlight the difficulties …
… summaryOn todays fashion market, no product will become successful without branding. The competition in the growing fashion market is tuff, which makes it hard to reach the target costumers. Competition makes it difficult to reach out with a message and it is crucial to …
En analys av Ölands image och hur öns varumärke kan utvecklas
… visitors from the Kalmar region. The main theories used involve place branding and place marketing. Our analysis shows that Öland’s image is of mixed status. Öland summer time and Öland winter time are two contrasting places. An extended tourism season would be preferable. The …
en studie om Tallink Silja AB, Viking Line AB och Birka Cruises AB
Turismaktiviteter till havs har kommit att få ett ökat intresse de senaste åren, där människor har upptäckt fördelen med kryssningsfärjor som transportmedel. De erbjuder ett varierat utbud av aktiviteter och upplevelser ombord, som både privat- och affärsresenärer kan ta del av …
En fallstudie om Svenska institutet
… of public diplomacy by using three analytic tools: soft power, nation branding and cultural diplomacy. The presented analysis and examples suggest a close collaboration between researchers and practitioners can lead to a coherent theory of public diplomacy. The result identifies …
… PR-agencies and suppliers.The purpose of this thesis project is, from a branding perspective; to describe what power theexternal actors has on SMEs opportunities to grow. Through a case study on the small fashioncompany Stylein the problem is exemplified and highlighted in a …
… recruitment efforts, but mainly because recruitment is a part of employer branding. We also make several recommendations for how companies should use social media: having a clear strategy; do it yourself; quality before quantity and; use the dialogue possibilities.
En analys av marknadsföringsstrategier i ett medium
… Goffmans (1959) theory of framing as well as theoretical perspectives on branding, social media and communications provide the theoretical framework of our study. The study shows that framing is used by Rachel Brathen in her instagram account which is visible in the way she …
En kvalitativ studie om det kommunala arbetet medpensionsavgångar
Denna studie syftar till att undersöka hur en medelstor kommun kan arbeta strategiskt med problematiken gällande kompetensförlust samt att vara en attraktiv arbetsgivare inför kommande pensionsavgångar. Vidare syftar studien till att, utifrån resultatet, arbeta fram ett förslag …
En Fallstudie på Iran
… and Bâbol. This was carried out by considering several theories: global branding strategies, brand equity, involvement theory and communication models. Results: The outcome of this essay show several factors that should be taken in consideration in relation to marketing global …
Effektiva konkurrensstrategier inom den svenska båtindustrin
… are differentiation, individualization and distribution. Different theories on branding, differentiation strategies and generation Y are studied. Qualitative interviews within the boat industry were used to collect empirical data. The result of theories and empirical data …
en fallstudie av Älvsbyhus
I samband med att konkurrensen ökar inser företag vikten av att positionera det egna företagsnamnet som varumärke för att lyckas på marknaden. Syftet med denna uppsats är att undersöka hur företag internt använder sitt företagsnamn vid positionering. För att uppnå syftet …
En kvalitativ studie om drivkrafterna och beslutsprocessen kring namnbyte
… som används är ”Phase in/Phase out” samt ”Sudden eradiction strategy”, vilket vi konstaterat beror på faktorer som drivkraften till namnbytet eller vilka känslor företaget anser finns förknippade till namnet som de skall byta ut.
… study we want to enlighten how different companies work with their internal branding and how well they succeed in this process. We also want to examine if there are any differences in this work depending on the companies market position. Following question is used to investigate …
