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… their products. A collaborative strategy between two brands is called co-branding, which means that both the private label and the supplier's brand are displayed on the new product packaging. Several studies have shown that a co-branding strategy is successful, but many …
… elements and its role in the marketing mix. Afterwards, we used theories from branding, brand communication, consumer behaviour and visual theory to establish our theoretical framework. Based on our framework, we posit that the role of the packaging design in the brand-building …
… the subject I am concentration on. It is a case study where the companies branding strategy towards pharmacies in Sweden is analyzed bys a mix of semi-structured interviews, documentation analysis and a quantitative research . Theoretical framework: The theoretical model that …
En fallstudie av Ferrosans varumärkeskommunikationsstrategi
… the subject I am concentration on. It is a case study where the companies branding strategy towards pharmacies in Sweden is analyzed bys a mix of semi-structured interviews, documentation analysis and a quantitative research . Theoretical framework: The theoretical model that …
A Managerial Perspective on Strong B2B Brands
… cross-sectional research approach: What role do intangible factors play in B2B branding? Is the idea of B2C Lovemarks transferable to B2B context? How should a B2B Lovemark be characterized? The results of the qualitative interviews indicate insights of high investment and …
En studie i hur marknadsföring och varumärkesbyggande med fokus på nationalitet fungerar och uppfattas
… Market a Company with the Help of Nationality ? A study in how marketing and branding works and is being perceived when it focuses on nationality Author: Frida Hansson Subject: Media and Communication Studies C Period: Fall semester 2010 Length: 38 pages Tutor: Else Nygren Aim …
en explorativ studie om design av souvenirer
… a sense of authenticity? As designers, how can we use knowledge of place branding in the development of souvenirs? We performed interviews within three different aspects: history, souvenirs and place branding, all focused on the city of Jönköping. The interviews and a work-shop …
Hur svenska livsmedelsföretag använder sig av sitt svenska ursprung vid marknadsföring internationellt
Aim: Nation Branding has become an important phenomenon during the last couple of years. The concept talks about how to promote a product by using the features of a nation to gain profit. Among the years many countries has established a strong Nation Brand abroad. In the long …
offentlig diplomati i en föränderlig värld
… Sweden in the world, look at the challenges facing Sweden concerning nation branding in the new era of cooperation within the European Union. I examine how these people look upon the work of public diplomacy and nation branding in order to actively participate and influence the …
… are increasingly personalized and how this can be part of the newspapers branding strategy. The journalist’s personal brands have been the subject of more research lately. But from the perspective of the newspaper itself, not much has been studied.We have utilized a broad …
En fallstudie av svenska Röda Korset genom dialogisk analys
… base for this essay consists of relevant theories to crisis management and branding. These are Situational Crisis Communication Theory, crisis communication and rhetoric as well as ideas regarding identity, stakeholders and reputation. I have used these as tools in my analysis …
En studie om hur företag på ett effektivt sätt skapar långvariga kundrelationer i modebranschen
… frame of reference based on marketing communication, fashion marketing, branding and relationship marketing theories. We have assumed four themes throughout the survey which are: customer contact and relationships, emotion in communication, branding and relational communication …
-personliga varumärken som ansökningsstrategi-
… employment process. The strategy explored in this thesis is called personal branding. We believe that by building a strong personal brand you can increase the possibilities to influence the decisions of those responsible for recruitments in our society. The question we ask …
- Ett arbete skrivet på uppdrag åt Swedbank
… har vi berört teorierna ”Mervärde”, ”Brand Loyalty- & Illoyalty”, ”Lifestyle Branding & Marketing”, ”Pioneers” och ”Blue Ocean Strategy”. Vidare har vi arbetat både kvalitativt (fokusgrupp) och kvantitativt (enkätundersökningar). Fokusgruppen utfördes med fyra stycken …
… in order to be able to use fundamental values in a successful employer branding strategy.
