158 uppsatser · sida 7 av 11
The aim of this paper is to explain how the European Union’s common strategy for theCommon Foreign- and Security Policy (CFSP) will change with the implementation of the Treaty of Lisbon. A comparative case study and qualitative method is used. On the basis of Smith’s theory of …
En marknadsföringsstrategi för detaljhandelsföretag
Uppsatsens syfte är att analysera och diskutera varför och på vilka sätt ett detaljhandelsföretag bör erbjuda kunden en multisensorisk varumärkesupplevelse. Uppsatsen kommer att ge företag ökad förståelse för Sinnesmarknadsföring och vad det får för konsekvenser vid utformandet …
En guide till grön framgång
The purpose of this thesis is to analyze green marketing and green brand building from a managerial perspective, with the intention to create an implementation guide for companies in the Swedish consumer market. The essay is based on a qualitative approach with a mixture of …
En studie om sociala mediers funktion i riksdagsvalet 2010
… 2010. Furthermore, it will focus on whether the parties can strengthen their brand, improve dialogue and trust through social media. Primary data will be collected through personal interviews with the parties? chief of communication and researchers on the area of political …
Om världsmedborgarskap som pedagogiskt ideal
… and segment themselves. This is done to create a competitive product or brand. This report reveals that telecommunications company, Visit Sweden, markets itself on an international level, by its trademark "Sweden", whick is linked with nature. And Stockholm Visitors Board …
… The investigation will explore the concept of storytelling related to branding. It will make proposals on an appropriate approach for Ecological and Handicraft Development Center. The market for organic products is also highlighted in the study. To highlight the difficulties …
… summaryOn todays fashion market, no product will become successful without branding. The competition in the growing fashion market is tuff, which makes it hard to reach the target costumers. Competition makes it difficult to reach out with a message and it is crucial to …
En kvalitativ studie om tre PR-byråers strategiska kommunikationsarbete med det sociala mediet twitter
… articles used in the essay is a mix of general PR theories, PR 2.0, Twitter, Branding and Social Media Marketing. The conclusion of this essay is that the three PR-practitioners are working with strategies for Twitter but Twitter is an integrated part of the strategy for social …
En studie om idrottsklubben AIK:s kommunikation i samband med det uppmärksammade hockeyderbyt den 22 december 2010
… hockey dome felt more like a war scene than a place for a hockey game. From a branding point of view, and along with similar incidents from the past, the night in December did not create a good situation for AIK and their image. Therefore, in this essay I want to investigate how …
om djurens rätt till hänsyn och rättvisa
… to study the island’s current image and make recommendations for how the place brand could be developed. The methods used are literature studies and qualitative group interviews. The participants have been inhabitants of Öland and returning visitors from the Kalmar region. The …
En analys av Ölands image och hur öns varumärke kan utvecklas
… to study the island’s current image and make recommendations for how the place brand could be developed. The methods used are literature studies and qualitative group interviews. The participants have been inhabitants of Öland and returning visitors from the Kalmar region. The …
… a lot of effort in to their hosting events but also strive to strengthen the brand with the aim to capture market shares.From the above discussion this essay will answer the following questions: Why has LHC not been able to attract and engage its audience despite sporting …
en studie om Tallink Silja AB, Viking Line AB och Birka Cruises AB
Turismaktiviteter till havs har kommit att få ett ökat intresse de senaste åren, där människor har upptäckt fördelen med kryssningsfärjor som transportmedel. De erbjuder ett varierat utbud av aktiviteter och upplevelser ombord, som både privat- och affärsresenärer kan ta del av …
En fallstudie om Svenska institutet
… of public diplomacy by using three analytic tools: soft power, nation branding and cultural diplomacy. The presented analysis and examples suggest a close collaboration between researchers and practitioners can lead to a coherent theory of public diplomacy. The result identifies …
… recruitment efforts, but mainly because recruitment is a part of employer branding. We also make several recommendations for how companies should use social media: having a clear strategy; do it yourself; quality before quantity and; use the dialogue possibilities.
