158 uppsatser · sida 5 av 11
En studie i hur konsumenter uppfattar CRM i en kritiserad bransch
… and demand for higher standards of social responsibility. The companies brand strategies has gain in importance in order to strengthen their brands. A part of a company's CSR, CRM, cause-related marketing, which is a relatively new marketing strategy and created when companies …
… are increasingly personalized and how this can be part of the newspapers branding strategy. The journalist’s personal brands have been the subject of more research lately. But from the perspective of the newspaper itself, not much has been studied.We have utilized a broad …
… assess a potential retail location and to describe to what extent the retail brand effects this strategic decision. Design: Analysis of ten interviews with companies within five retail sectors in Sweden. Main study: Indication of what methods are used to evaluate a location and …
En flerfallstudie med fokus på användarna och önskade effekter
… through the existing media noise. Through events a company can strengthen its brand and image as well as form a lasting relationship with its consumers. What other functions does Event Marketing possess? In what context is Event Marketing an appropriate marketing strategy to …
En studie om Event Marketing
… through the existing media noise. Through events a company can strengthen its brand and image as well as form a lasting relationship with its consumers. What other functions does Event Marketing possess? In what context is Event Marketing an appropriate marketing strategy to …
En fallstudie om bilden av Sverige internationellt
… and segment themselves. This is done to create a competitive product or brand. This report reveals that telecommunications company, Visit Sweden, markets itself on an international level, by its trademark "Sweden", whick is linked with nature. And Stockholm Visitors Board …
- Ett arbete skrivet på uppdrag åt Swedbank
… banken? Vid skapandet av denna uppsats har vi berört teorierna ”Mervärde”, ”Brand Loyalty- & Illoyalty”, ”Lifestyle Branding & Marketing”, ”Pioneers” och ”Blue Ocean Strategy”. Vidare har vi arbetat både kvalitativt (fokusgrupp) och kvantitativt (enkätundersökningar) …
… in order to be able to use fundamental values in a successful employer branding strategy.
En analys av Pripps Blå och Norrlands Gulds reklambilder
… seen as potentially bad for the health of individuals and for societies. The brands advertising the products, which are subject to our analysis, are Pripps Blå and Norrlands Guld. The aim was to use rhetorical and semiotic analyses to find which strategies had been employed in …
… and examined based on business-related variables such as communications, brand awareness and price discrimination, as well as sports-related variables as success factors and success indicators. The result shows that the high competition, at least partially, is due to Swedish …
en fallstudie av Älvsbyhus
I samband med att konkurrensen ökar inser företag vikten av att positionera det egna företagsnamnet som varumärke för att lyckas på marknaden. Syftet med denna uppsats är att undersöka hur företag internt använder sitt företagsnamn vid positionering. För att uppnå syftet …
En studie i hur konsumenten uppfattar varumärkesidentitet i det nya medielandskapet
… Communicating identity at every level - a study of how consumers perceive the brand identity in the new media landscape. Background The new media landscape has created new opportunities for companies to interact and communicate with the market. Even if this means increased …
En studie kring riskerna att vara social i sociala medier
… one-way communication to their social campaigns, they put themselves and their brands in risk of public humiliation and loss of customers; the speed of the viral dialogue over social media can spread bad news fast, and with the newfound power of the single individual, the …
… with different senders, this thesis seeks to quantitatively explore whether brands can make use of the personal networks of its employees, in their social media marketing strategy. The purpose of the study is to investigate if communication via the employees could enhance …
… through a pronouncement in media. Anotherpurpose to address is whether the brand strength is moderating the effects from the differenttypes of responses tested in this study. This purpose aims to find guidelines depending onthese moderating effects.The paper commodiously …
