158 uppsatser · sida 6 av 11
En benchmarking studie om AC Milans intäktsmöjligheter
… through renovating and using its arena more efficiently and expanding its brand to unexplored markets, such as Asia. AC Milan will as a result base their business on more balanced and proportionate revenue channels.
analys av slakt-, styckning- och charkföretag
… with lower prices. These companies tend to produce products with a strong brand name and are thereby provided the opportunity to charge a higher price. It is also noted that when the perceived impact of policy decisions is decreasing for the company they tend to make greater use …
En kvalitativ studie av fyra globala kampanjer
… as well. This is what the theorizers Hassan, Craft and Kortam call a?hybrid strategy? that’s by their opinion most effective form of global advertising. Another important result was that the ”creative strategy” (its promise/statement) is what makes the campaign cohesive. While …
Effektiva konkurrensstrategier inom den svenska båtindustrin
… are differentiation, individualization and distribution. Different theories on branding, differentiation strategies and generation Y are studied. Qualitative interviews within the boat industry were used to collect empirical data. The result of theories and empirical data …
a case study of Hennes & Mauritz, Lindex, Kappahl and MQ
… also in the apparel and footwear sector some of the world’s largest consumer brands can be found. This has been given as one explanation to why apparel retailers are in the forefront of acknowledging corporate responsibility, as protection of the brand and corporate image has …
… strategies companies can use to stand out. Reputations often occur about brands and products. This reputation can be either positive or negative. Sometimes, this reputation occurs without influence from the company, but there are several strategies for companies to use to create …
… film festival's could expand into digital distribution, taking advantage of brand strength, customer loyalty and knowledge of industry. The study adds to the mounting research on film festival practice and its significance for marketing and distribution in the film industry, and …
Skillnader mellan konsumenter som handlar i fysiska butiker, onlinebutiker samt inom brick and click
… However, the price, the fit and the quality share the second place. Also, the brand and the width of the supply are of significance since the availability is greater in e-commerce. These two factors, can along with the price, be prime reasons for onlineshopping. Respondents who …
Differentiering och legitimitet på marknaden
Bakgrund och problem: Konsultbranschen kännetecknas av en hög omsättning av aktörer. En anledning till att det ständigt alstras nya mindre aktörer till branschen är att den kan vara lukrativ med låga inträdesbarriärer. Men varför försvinner många aktörer lika fort som de kommer …
incitament för lansering av lågprismjölk
… of low price chains in the Swedish food market. The increased share of private brands has strengthened the competitive situation for the manufacturer- owned brands. Three of Sweden’s seven largest dairies have now decided to launch a low price milk to cope with the competitive …
… to what they perceive as mediated and distorted. Producers of regional food brands has acknowledged this trend, and started to market their products as being authentic. Given the potential practical and theoretical contributions in studying the concept of authenticity in this …
en fallstudie om en stads kreativa näringar
… business in the town. During the study some important topics, such as a town brand, a town image and a town identity has been identified as factors that can influence and attract people and creative industries. Towns can use these topics in their marketing of the town. The …
… the market. A case study was implemented based on two interviews with a brand manager and a therapy area manager within the company Pfizer AB in Sweden. The results suggest that pharmaceutical companies implement strategies in numerous ways which differs substantially from the …
En studie kring effekterna av provocerande reklam och hur dessa kan hanteras
… advertising worldwide. History shows that this strategy can result in a brand crisis due to negative consumer sentiment. Despite this fact, advertisement generated crisis remain a relatively unexplored field in the academic world of marketing. The objective of this thesis is to …
En studie i att bygga varumärke i social media
… relationships. The interaction is an ideal process for corporations to create brand associations and strengthen their brand equity to position their brands in the minds of the consumers. But social media is also a devious medium because everyone are invited to contribute their …
