158 uppsatser · sida 11 av 11
… AB. Ostnor is a Swedish company that makes sanitary fittings under the brands FM Mattsson and Mora. Atlas Copco Industrial Technique is a company in the Swedish Atlas Copco concern that makes industrial tools for several industries, like the automotive and electronics …
… has become an increasingly important part of organisation’s corporate branding. Consumers demand more transparency from businesses and want to know more about how they work with these issues. An important part of how internal communication can be used to reach organisational …
<em>en observations- och intervjustudie </em>
… is increasing today as consumers and citizens become more aware of brands. If a crisis hits an organization, there is now more to lose than before concerning reputation. Therefore the organization’s communication strategies must be developed to sustain the organization’s …
En kvalitativ studie av tilla?mpningen av kriskommunikationsteorier för att skydda anseendet
… is increasing today as consumers and citizens become more aware of brands. If a crisis hits an organization, there is now more to lose than before concerning reputation. Therefore the organization’s communication strategies must be developed to sustain the organization’s …
En analys av marknadsföringsstrategier i ett medium
… the idea was born to study and look at how some individuals build their brand through this social medium. With social media new ways to construct and communicate images have appeared. Artists, celebrities and companies use media as a channel for communication and marketing. In …
… real estate industry uses CSR as a strategy to gain different benefits such as brand recognition. By acting responsibly, companies will strengthen their legitimacy and create long-term economic gain. Many investments can’t be calculated, and decisions about CSR investments are …
… similarities and differences compared to the competitors and developing a brand mantra. The result of the case study concludes that the property companies work similar in many ways. Furthermore a key prerequisite is to work with environment and sustainability as well as to focus …
… illustrates different procurement organisations, multiple and single sourcing, brand equity, consumer behaviour and involvement, Efficient Consumer Response including supply chain and category management and finally Demand Chain Management.Method: For the case studies, three …
