158 uppsatser · sida 10 av 11
Vilken modell ger mest hävstång i leverantörernas intäkter?
… companies to be seen in the market area and the companies have to make their brands more visible. That is one of the reasons why companies work with line extensions. The study is based on a qualitative approach because we wanted to come closer to our subject in order to …
… companies to be seen in the market area and the companies have to make their brands more visible. That is one of the reasons why companies work with line extensions. The study is based on a qualitative approach because we wanted to come closer to our subject in order to …
En studie kring användning, möjligheter och risker med sinnesmarknadsföring
Syfte: Syftet med den här studien är att undersöka hur reklambyråer strategiskt tänker och praktiskt användersig av syn, hörsel, lukt, smak och känsel i marknadsföring av sina kunders varumärken samt undersöka vilka möjligheter och risker som finns med sinnesmarknadsföring …
En studie om informationschefers varumärkestänkande i förhållande till sociala medier
Young men who commit sexual abuse is a complex topic. This study is based on litterature on the subject and the material is processed through a qualitative content analysis. The study aims to study how the litterature describes the reasons why young men commit sexual abuse. It …
Att bygga framgångsrika varumärken är ingen enkel uppgift. Förutom tålamod och uthållighet kräver det ett enormt engagemang och erfarenhet, breda kunskaper och en stor portion mod och kreativitet. Precis som Aaker (2010) förutser, så är de klassiska kommunikationskanalerna idag …
the case of conflict minerals in global supply chains
… cameras, thus linking the severe human rights atrocities in the DRC with branded electronic companies. The topic has received wide attention and created a public discussion about the MNCs? responsibilities towards human rights abuses that are outside the companies? direct …
… The reason is great margins and it also works as an aid to build a store's brand. The problem is that private labels take market shares from national brands. Retailers need to have a good mix between these products and adopting category management without being influenced by …
Revisorernas granskningsprocess vid de fyra största revisionsbyråerna i Sverige
… describe the sustainability report in flattering terms to make the corporate brand stronger. The companies stakeholders wish to rely on the work that the company are supposed to do and this is where the role of auditors come in, to review and provide guidance on designing the …
… and to build relationships online. By choosing the right marketing channel and strategy the online marketing is able to avoid being seen as intrusive and the consumer could instead perceive the marketing as inspiring and helpful. When using a multichannel perspective offering …
En fallstudie av Company TEN
Syfte Syftet med detta arbete är att beskriva och analysera hur Company TEN bygger och kommunicerar sitt varumärke och hur de uppfattas av andra företag. Avsikten är att även beskriva och analysera hur företagets nätverksrelationer används och bidrar till …
<em>En fallstudie av Absolut Vodkas visuella kommunikation</em> <em>med avseende på målgruppspositionering.</em><em></em>
… and how it’s positioned towards different market segments. Absolut Vodka is a brand that reaches a vast range of consumers through a single consistent marketing strategy. The hypothesis was that one can reach many different market segments with the marketing of a product by …
Under ombyggnads- och reparationsarbeten
In this study we examine how much latency is required in an RTS-game (Real-Time Strategy) before the player quits the game. In the study latency is simulated in the games Age of Mythology and Starcraft: Brood War with the program WANem, and then the testplayers are asked ?Do you …
the case of social media in the Swedish food industry
… are not likely to succeed, instead, see the consumer as a co-creator of the brand meaning. Swedish actors in the meat and poultry industry are likely to gain by evaluating their social media channels and develop a strategy for how they should be managed. Furthermore they should …
… Keering. Thismeant that Ellos became a part of Redcats Nordic along with brands such as La Redoute,Verbaudet , Daxon and others.2010 started a project with the aim to develop a logistic model for these products. The resultwas the department Redmap on Ellos that would serve as …
<em>En studie om hur konsumenters beteende kan påverka leverantörers varumärkesstrategi gällande private label och national brands </em>
… påverka en leverantörs varumärkesstrategi gällande private label och national brands Kurs: Examensarbete, Civilekonomexamen, Marknadsföring, 30hp (4FE62E) Lärosäte: Ekonomihögskolan vid Linnéuniversitetet, Kalmar Författare: Amanda Andersson och Rebecca Danielsson Handledare …
