309 uppsatser · sida 5 av 21
En explorativ studie om processen att föra?ndra ett företags grafiska profil
The strategy when you change the visual part of the brand identity is often referred to as Corporate rebranding and is seen as a good way to show that a company has undergone a change. Despite high risks and high costs, this strategy has become more common and there are …
… of when customizing marketing activities as well as designing products.Branded products are increasingly of greater importance, since the market place ismore competitive than ever, especially among children.The purpose of this study is to identify and develop the discussion …
… studie är att få en förståelse för vilken roll ett företags identitet och image har för valet av profilreklam. Metod: Studien är baserad på en kvalitativ undersökning där en fallstudie har gjorts av två stycken företag/organisationer som är köpare av profilreklam samt deras …
En kvalitativ studie av tilla?mpningen av kriskommunikationsteorier för att skydda anseendet
… is increasing today as consumers and citizens become more aware of brands. If a crisis hits an organization, there is now more to lose than before concerning reputation. Therefore the organization’s communication strategies must be developed to sustain the organization’s …
Går det att överleva utanför de stora strukturerna inom godstransportbranschen?
… political science theories on soft power and marketing theories about nation branding and in comparison to previous studies on the image of Sweden in Italy, gains a better understanding of the image of Sweden in Italy, with special focus on national political institutions and …
En studie om idrottsklubben AIK:s kommunikation i samband med det uppmärksammade hockeyderbyt den 22 december 2010
… hockey dome felt more like a war scene than a place for a hockey game. From a branding point of view, and along with similar incidents from the past, the night in December did not create a good situation for AIK and their image. Therefore, in this essay I want to investigate how …
"Øresund" - analys av regionen som territorialiserad simulering
The topic of this thesis interest is the relation between branding as a place making/marketing technology and the process of regionalization. The main proposition advocated is that the officially communicated image of the Øresund Region, as a cohesive place and community, is a …
En kvalitativ studie om en organisations satsningar för att påverka sin employer brand image utifrån sociala och ekonomiska utbyten på arbetsplatsen
… tas avstamp i hur tidigare forskning redogör för hur fenomenet employer brand image används. Den teoretiska utgångspunkten för studien är att individer i sociala interaktioner gör utbyten där något ges och fås. Dessa utbyten kan karaktäriseras som antingen sociala eller …
- en studie av konsumenter 10-14 år och hur de relaterar sig till ett varumärke
Background: The value a consumer connect with a certain brand and its design differ from person to person. This value ought to be investigated. Why does people buy expensive things when there are cheaper alternatives? Is it brand equity and/or the perception of a brand’s value …
En studie av Red Bull's varumärkeskommunikationoch image
The purpose of this thesis is to through brand communication and Red Bull?simage examine how they position themselves as leaders on the Swedish energydrink market. We chose relevant theories within buzz marketing, word ofmouth, sampling and events. Our method of preference was …
En studie i hur marknadsföring och varumärkesbyggande med fokus på nationalitet fungerar och uppfattas
… Market a Company with the Help of Nationality ? A study in how marketing and branding works and is being perceived when it focuses on nationality Author: Frida Hansson Subject: Media and Communication Studies C Period: Fall semester 2010 Length: 38 pages Tutor: Else Nygren Aim …
The purpose of this thesis was to examine the relationship between brands and music in TV-commercials. We investigated why companies use music in TV-commercials to affect their brands and how music affects the brand’s image. We also investigated how companies choose music genres …
En fallstudie gjord på varumärket Westra Wermlands Sparbank
… inom ämnet har vi fördjupat oss i teorier kring varumärkets funktioner, brand equity, brand identity ? brand image samt kommunikation. Denna teori användes växelvis med metoden då ett abduktivt angreppssätt valdes. Studien är uppbyggd på kvalitativ data utifrån en personlig …
<em>Riskerna med varumärkesompositioneringar</em>
… to interview six respondents which in various ways are actively working with brand repositioning. Our study has been implemented with and deductive character. The most important conclusion that we observed after implementing our study is that repositioning is a high-risk …
… Sponsorship of bloggers has proven to be a highly efficient method for brands to gain attention and positive attitudes, as bloggers are regarded as fashion icons as well as reliable friends. Another up-to-date marketing strategy that has proved successful in gaining consumer …
