309 uppsatser · sida 3 av 21
Medias påverkan på Vattenfalls arbetsgivarvarumärke
Title: Employer Branding ? Medias Influence on Vattenfall’s Employer Brand (Employer Branding ? Medias påverkan på Vattenfalls arbetsgivarvarumärke) Purpose/Aim: The aim of this study is to examine how a negative media image influences the Employer Brand of the Swedish company …
En studie av varumärkena Gucci, H&M och Canada Goose bland gymnasieelever i Stockholm.
ABSTRACT Title: Teenagers and their perception of fashion brands (Ungdomar och deras uppfattningar om modevarumärken) Number of pages: 42 Author: Louise Kindblom Tutor: Göran Svensson Course: Media and communication studies C Period: Autumn term 2007 University: Division of …
… Lindex som fallföretag. Omladdning av ett varumärke blir aktuellt när märkets brand equity stagnerat eller när företag önskar förändra de värden som är kopplade till varumärket. Detta tillsammans med en organisatorisk förändring har varit aktuellt i vårt fallföretag Lindex …
… på det sättet förbättra sin image och sitt rykte. Nyckelord: SMS-kreditgivare, Brand, Brand Equity modell, Image, Rykte
En fallstudie av företagsidentiteten på Academic Work
… How should a company act to sustain a strong identity and thereby a strong brand image when operating in a changeable world? Purpose: The purpose of this thesis is to analyze whether the corporate identity of Academic Work is strong or fragmented. Further more this thesis aims …
Title: Artists? identity and image ? a brand perspective The purpose of this study has been to create an understanding of how artists in the music business can be seen as brands and to see what stands out when having this approach. During the study we have focused on the two …
Intern kommunikation av varumärket inom hotellsektorn
The purpose of this paper is to examine the correlation between hotels, their brands and the frontline staff within the industry. A competitive, international environment characterizes today´s hotel industry where brands are one of the strongest sources for a successful position …
Brand alliance bidrar till brand confusion i bankbranschen
… to thisproblem, and measures that can counteract. We refer to this problem as brand confusion andmainly have our focus on factors derived from brand alliance, but also from the companyitself and the banking industry. We use a qualitative method where we collect empirical …
en explorativ studie om design av souvenirer
… a sense of authenticity? As designers, how can we use knowledge of place branding in the development of souvenirs? We performed interviews within three different aspects: history, souvenirs and place branding, all focused on the city of Jönköping. The interviews and a work-shop …
… greater account of the place marketing, and to see the physical location as a brand. An early step in this process is to make the image measurements of the place, in order to develop better marketing strategies. A method often used in tourism research for this type of …
<em>Betydelsen av leverantörens corporate image vid köp av kunskapsintensiva </em><em>IT-konsulttjänster.</em>
… when looking for new clients. The question is whether a supplier’s corporate brand can play a decisive role for buyers when choosing between similar offers from numerous companies? Problem formulation & main purpose: To examine if a supplier’s corporate image has a significant …
En kvalitativ studie om de svenska dagligvaruhandelskedjornas förmedling av egna märkesvarors image
… it may be possible to convey an image about the grocery chain's overall brand. Furthermore, it is important that the grocery chain's employees have a fairly consistent understanding regarding the company's image to achieve success. The main purpose of this study is to examine …
om företagsimage och attraktionskraft
… i Ingenjörsstuderande respektive Anställdas uppfattning om Lantmäteriets image som arbetsgivare. Det andra syftet med studien var att se om det förelåg skillnader i uppfattning av en Ideal arbetsgivares image och Lantmäteriets image som arbetsgivare. Studien genomfördes med stöd …
… processen urmärkesinnehavarens perspektiv samt forskning kring online branding.Studiens resultat bekräftar att modevarumärken inte arbetar efter tydliga mål eller strategierkring sitt varumärkesbyggande, vilket beror på begränsade resurser vad gäller tid, personaloch ekonomi …
En studie över större B2B-företags användande av sociala nätverk i ett brand equity-stärkande syfte.
… markets where these social network sites are being used to communicate their brand. On B2B markets however, the usage of these platforms have not been as optimistically implemented. Due to this fact, this study means to examine what brand enhancing intentions well-established …
