309 uppsatser · sida 7 av 21
Mörkret i Majken Johanssons lyriska produktion
… cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups. The aim of this study is to explore the portrayed …
Sexualitet och våld i slashergenren
… cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups. The aim of this study is to explore the portrayed …
En jämförelse mellan bilden av Umeå i två facktidskrifter och kommunens varumärkesplattform
… cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups. The aim of this study is to explore the portrayed …
En fallstudie om hur brand image och marketing mix modellens faktorer påverkar konsumenters köpbeteende.
Till följd av en ständigt ökad konkurrens blir det allt svårare att som ny aktör att ta sig in på olika marknader. Vad som däremot kan underlätta etableringsprocessen för nya företag och varumärken är att associeras och förknippas med redan etablerade och välkända varumärken …
Personal branding is a common phenomenon within the Swedish business world, although less applied on the competitive and fast paced music industry. In order to strengthen Swedish artists' personal brands and to ensure congruence between the artists' presented identities and the …
En studie om varumärkeskulten Apple och dess passionerade och lojala konsumenter
… is known for their loyal and passionate followers. This study focuses on the brand communities and brand loyalty that is frequently seen among Apple customers. It focuses on the factors that create an apparent deep-set loyalty and passion towards their computers among Mac-users …
<em>En fallstudie av Feministiskt initiativs kommunikation</em> <em> i valkampanjen 2010</em>
… for them to get good value for the money they spend on communicating their brand. But how can then Fi, who have limited resources, make themselves heard? This question is what makes this study important. The purpose of this study was to investigate Fi and in which degree they …
… is that customers expect new clothes in the stores every week. Having a strong brand identity has therefore become more important. The logo is an important component in the brand image, and it can be based on letters or a symbol. To distinguish one t-shirt from another there is …
En studie om skillnader mellan banker och fastighetsmäklarföretag
Bakgrund: De flesta är medvetna om att vi matas med och påverkas av varumärken, men sällan om det arbete som ligger bakom ett varumärkes uppbyggnad. Därför är det av stor vikt vid varumärkesuppbyggnaden att förankra de värderingar som företaget vill positionera sig med. För att …
Ett samverkansprojekt mellan fyra offentliga organisationer
The main question in this thesis has been to see how the brand strategy of Linköpings Hockey Club has changed during the years in the Swedish elite league. We will also look at the content of the brand, as well as the association as the city of Linköping. This thesis will also …
En fallstudie av Glasriket
Destination branding is becoming increasingly acknowledged by regions working with tourism. Underlying is the fragmented web of actors in the supply chain of which the tourism product consists of. The main purpose of our thesis was, from a management perspective, to gain an …
AbstractBackground: Countries can be seen as brands (nation brands) with brand values that transmitto the country’s products. Country-of-origin (COO), the brands nationality, links the productto an associative network of cultural shared national stereotypes. Through associating …
… In order to be attractive and interesting in this competitive industry, a brand must constantly be up to date and differentiated from other brands to attract the consumers. This has given rise to an increasing growth of brands that cooperate for marketing reasons and more …
… manufacturers are facing a crisis with increased pressure to strengthen their brands. To prevent declining results many automakers have chosen to extend its brand to other industries i.e. various forms of brand extensions. Automotive manufacturers have developed an international …
En studie om kompetenser och förutsättningar för nyexaminerade lärare i Sverige och Australien
… service from someone else. The marketing purpose is to create an identity. The brand has an important role as an effective competitive tool for businesses. A brand can have many different functions, which will simplify a customer's decision making process in selecting a service …
