216 uppsatser · sida 6 av 15
… for both customers and employees. A crucial factor to achieve this are how the brand are handle directly by the company it self and by the market. Establishing a brand on the market is not easy and it takes time to establish what the company stands for. To be able to succeed …
… for both customers and employees. A crucial factor to achieve this are how the brand are handle directly by the company it self and by the market. Establishing a brand on the market is not easy and it takes time to establish what the company stands for. To be able to succeed …
A strong brand can help a company to be easier to recognize and be remembered by their customers. Part of branding is to create a visual appearance which is called a graphic profile and contains information on for instance a logo, colours or typography.The objective of this …
En studie om profil, image och kommunikation för Svenska kyrkan Västerås
… also aims to examine how the Swedish church Västerås can communicate their brand uniform. The study applies a qualitative research with deductive approach. Data were collected through semi-structured interviews with a sample of the employees and focus groups with a sample of the …
… to create a working concept-based flower shop visual identity, with focus on brandig, eco-branding and visual communication. My main question is: How do I create effective visual communication for an ecological flower shop? The results of this thesis are that there are things to …
En studie om Folkbladets layout
… reoccurring shapes. It is important to be aware of your concept and what the brand stands for, so that the graphic layout will convey the same feeling. By focusing on the vision of Folkbladet, to be more sharp and cocky, this will contribute to a more distinct identity. This …
Abstrakt Sound branding är i dag ett begrepp som är välkänt bland marknadsförare. Fördelarna med en unik och genomarbetad ljudidentitet har dock inte nått fram till många svenska företag och varumärken. Vi ämnar med detta kandidatarbete att utforska ljudets funktion för …
<em>En studie om: identitet, legitimitet och demokratisk förankring</em>
… in the Southeast part of Sweden. The idea of a big south Swedish region is brand new; no former studies in this area have been done before. The main analytical focus of this study is legitimacy, identity and democratic credentials. The study has been carried out by interviews …
En studie i ljudets funktion för varumärkesbyggande
Abstrakt Sound branding är i dag ett begrepp som är välkänt bland marknadsförare. Fördelarna med en unik och genomarbetad ljudidentitet har dock inte nått fram till många svenska företag och varumärken. Vi ämnar med detta kandidatarbete att utforska ljudets funktion för …
En studie om yngre barns sociala relationer och identitetsskapande i ett postmodernt konsumtionssamhälle
… their social relationships today. Both consumption and knowledge of the known brands prove to be the child's path to the desired community on the one hand, and the children's way to the consumer world on the other (hand), which in turn points to an obvious dependence between …
… study we want to enlighten how different companies work with their internal branding and how well they succeed in this process. We also want to examine if there are any differences in this work depending on the companies market position. Following question is used to investigate …
Borgholms kommuns interna varumärkesarbete
… We particularly have taken an interest for how this might affect the internal branding and internal brand communication of Borgholm municipality. Through our research we have found that Borgholm municipality in no particular extent is working with living the brand or any similar …
En fallstudie som undersöker ett företags möjligheter att använda sig av sociala medier i marknadsföringssyfte
… communication, what is said and how is it presented?How well is Mouli’s brand with its core values presented in their communication?What kind of expectations is there and what significance does the communication in the social media have for the company? The thesis is based on …
En kvantitativ undersökning kring hur varumärket Hollister jobbar med kommunikation för att stärka sitt varumärke.
The purpose of the case study is to research whether the brand Hollister can establish themselves to their target audience working with communication. To achieve the goal with the study, the following theories has been applied: brand building, visual communication, two-way …
Företags drivkrafter bakom grafiska profilbyten
Graphic profiles are a part of companies? brand expressions. The graphical values reflect the brand values the business wants to convey. They consist of different graphic elements such as logo, company sign, colour schemes, templates, rules, fonts, pictograms, formats and …
