216 uppsatser · sida 4 av 15
This report aims to examine how Brunneby Musteri is to update the brand attention for Brunneby Musteri at retail stores. Brunneby wish to assure their brand will catch the customers? eye in the store and therefore get assistance to discover what to improve. The family business …
This report aims to examine how Brunneby Musteri is to update the brand attention for Brunneby Musteri at retail stores. Brunneby wish to assure their brand will catch the customers? eye in the store and therefore get assistance to discover what to improve. The family business …
This report aims to examine how Brunneby Musteri is to update the brand attention for Brunneby Musteri at retail stores. Brunneby wish to assure their brand will catch the customers? eye in the store and therefore get assistance to discover what to improve. The family business …
AbstractBackground: Countries can be seen as brands (nation brands) with brand values that transmitto the country’s products. Country-of-origin (COO), the brands nationality, links the productto an associative network of cultural shared national stereotypes. Through associating …
En fallstudie av varumärket Coca-Cola
… question, the soft drink industry has been examined and a case study of the brand Coca-Cola has been performed. The aim is to investigate how packaging design is used as a tool for strengthening a brand and to explore which additional values this contributes. In addition, the …
Frågeställning: Hur profileras ett företags corporate branding identity i reklamkampanjer till utlandet och hur stort utrymme får nationstillhörigheten i denna kontext? Syfte: Syftet med denna uppsats är att undersöka hur, varför och i vilken utsträckning företag använder sig av …
Title: Artists? identity and image ? a brand perspective The purpose of this study has been to create an understanding of how artists in the music business can be seen as brands and to see what stands out when having this approach. During the study we have focused on the two …
Är interkulturella kompetenser givande varumärkesattribut när mångkulturella förortskommuner vill dra till sig fler företag?
… of a place is by using place marketing and therewith attaining a stronger brand position. There are 20 suburban municipalities in the county of Stockholm, of which six are multicultural or are having a minimum of 20 percent immigrants among the residents. These immigrant areas …
… konstantförändras tillsammans.Purpose: We want to find out what makes a fashionbrand strong and how abusiness should act to achive that.Method: We have used a qualitative approach and have collected ourempiric data through seven personal interviews. We havecompared our empirical …
En komparativ studie i vinstdrivande företag och ideella organisationers varuma?rkesarbete pa? sociala medier
… change - A comparative study of profit companies and nonprofit organizations' brand management through social media Author: Agnes Nobel & Matilda Vallgren Tutor: Daniel Lövgren Purpose: The purpose of this thesis was to study profit companies and nonprofit organizations? …
Personal branding is a common phenomenon within the Swedish business world, although less applied on the competitive and fast paced music industry. In order to strengthen Swedish artists' personal brands and to ensure congruence between the artists' presented identities and the …
En fallstudie av svenska Röda Korset genom dialogisk analys
Title: Crisis communication strategy and brand ? A case study of Swedish Red Cross through dialog analysis Author: Anneli Saarela Presented: 01.06.2010 Purpose: The study addresses the subjects of crisis communication and organisational brand, in relation to stakeholders and …
… Lindex som fallföretag. Omladdning av ett varumärke blir aktuellt när märkets brand equity stagnerat eller när företag önskar förändra de värden som är kopplade till varumärket. Detta tillsammans med en organisatorisk förändring har varit aktuellt i vårt fallföretag Lindex …
<em>En fallstudie av Feministiskt initiativs kommunikation</em> <em> i valkampanjen 2010</em>
… for them to get good value for the money they spend on communicating their brand. But how can then Fi, who have limited resources, make themselves heard? This question is what makes this study important. The purpose of this study was to investigate Fi and in which degree they …
… are daily exposed to a large amount of different kinds of advertising. The brand has an important role in this context. The brand acts as an identity platform, giving the company an opportunity to stand out on the market. Successful marketing communication gives competitive …
