216 uppsatser · sida 5 av 15
En fallstudie gjord på varumärket Westra Wermlands Sparbank
… inom ämnet har vi fördjupat oss i teorier kring varumärkets funktioner, brand equity, brand identity ? brand image samt kommunikation. Denna teori användes växelvis med metoden då ett abduktivt angreppssätt valdes. Studien är uppbyggd på kvalitativ data utifrån en personlig …
En komparativ studie i telekombranschen
Bakgrund: Corporate rebranding är ett relativt nytt fenomen som innebär att ett företag väljer att omdefiniera sitt varumärke på grund av förändringar inom företaget eller omgivningen. Men det är fortfarande relativt ostuderat och ingen studie behandlar den eventuella kopplingen …
En studie om kompetenser och förutsättningar för nyexaminerade lärare i Sverige och Australien
… service from someone else. The marketing purpose is to create an identity. The brand has an important role as an effective competitive tool for businesses. A brand can have many different functions, which will simplify a customer's decision making process in selecting a service …
… service from someone else. The marketing purpose is to create an identity. The brand has an important role as an effective competitive tool for businesses. A brand can have many different functions, which will simplify a customer's decision making process in selecting a service …
En studie i hur konsumenten uppfattar varumärkesidentitet i det nya medielandskapet
… Communicating identity at every level - a study of how consumers perceive the brand identity in the new media landscape. Background The new media landscape has created new opportunities for companies to interact and communicate with the market. Even if this means increased …
Att ta fram en design av en webbplats med en grafisk identitet ur ett marknadsperspektiv
… up new possibilities for companies and organisations tocommunicate their brand. It only takes a few seconds to communicate the message of a website to theuser. This indicates the importance of having the intended message of the website communicated clearlyin order to give the …
En sammanfattning av uppsatsen på maximalt 8000 tecken. Brand confusion är ett begrepp som beskriver en problematik som uppkommer då företags kommunikation inte uppfattas på ett tydligt sätt av mottagaren. Det är kring denna problematik vår uppsats kretsar. Vi har undersökt …
En fallstudie på BK Forward & KIF Örebro
… on marketing and market shares has increased. To be able to create a strong brand clubs have to put a lot of work into marketing, not only of their own brand, but of their sponsors and partners as well. Purpose The purpose of this study is to (in step 1) analyze how two smaller …
offentlig diplomati i en föränderlig värld
… Sweden in the world, look at the challenges facing Sweden concerning nation branding in the new era of cooperation within the European Union. I examine how these people look upon the work of public diplomacy and nation branding in order to actively participate and influence the …
… defines the term visual identity and describes the main principles in place branding. I then define target audiences and key values, discuss the application of place marketing principle and go through the design process of the new visual identity. The process showed that …
En studie i hur företag använder sig av kända personer i sin marknadsföring
… is considered successful because it brings attention and strengthening to the brand. Because of this, the strategy also branch out to other industries, but the question is if it’s as successful there? There’s also a serious down-side with the strategy and that is that there’s a …
… to examine the packaging design´s communications related to the colloquially brand's symbolic capital and how they became meaningful through experience and perceptions that led to the identification processes in the consumer society. There were eight interviews of snuff users …
En studie av earnings management
Title: Artists? identity and image ? a brand perspective The purpose of this study has been to create an understanding of how artists in the music business can be seen as brands and to see what stands out when having this approach. During the study we have focused on the two …
<em>Riskerna med varumärkesompositioneringar</em>
… to interview six respondents which in various ways are actively working with brand repositioning. Our study has been implemented with and deductive character. The most important conclusion that we observed after implementing our study is that repositioning is a high-risk …
En kvalitativ undersökning av musiken som betydelsebärande teckensystem
… epistemological approach was used. For the analysis Cooper's theory of brand identity (Practical and Symbolic Attitudes to Buying Brands) was used together with an interaction model for music in audio-visual advertising called "Modes of music-image interaction?. The results …
