76 uppsatser · sida 5 av 6
varför miljöcertifiera?
… issues from the eco-labeling organization, competitive advantages, brand related and corporate values. There are also challenges associated with eco-labeling; the ones we have seen are that the environmental work can stop evolving after the label has been accepted. Sometimes the …
… methods. The names used here for the methods are the same as the two manuals: Brandsäkra trähus version 2 and Fire Safety In Timber Buildings, as well as the standard Eurocode 5, where a detailed description of the methods of calculation are introduced. This work has resulted in …
Åtta bibliotekariers upplevelser av deltagandet i projektet Futurum.kom
… what the library is, and who it is for. Also, an increased communicative awareness seems to have been developed, partly through the project. Although results are vague, there seems to be an ongoing shift in the organizational self-perception, manifested by an identified need of …
… to make an inventory of possible competitive advantages that arise from social branding. As a result of our study the approach is inductive. We drew attention to a phenomenon that we observed in reality. We have conducted a qualitative study consisting of three focus groups and …
i förskolan
… gör associationer till det ursprungliga varumärket och får därmed en ökad brand awareness som i sin tur leder till engagemang i form av bland annat word-of-mouth.
… two questions: How can the use of organic cotton promote a clothing company’s brand? and How important is it for consumers that clothes contains organic cotton? A few boundaries have been created. Organic cotton means just the fiber itself; the thesis will not process the …
En studie om marknadsföringsaktiviteter hos ett avlägset beläget litet företag
… that Vita Renen should conduct a guerrilla marketing as a method to increase brand awareness about the company. Suggestion for future research: It would be of interest to investigate similar small businesses in the same sector and with the same conditions as Vita Renen to see if …
… looks like in the IT industry today, and how this can be seen in their branding efforts. We have determined this by doing a qualitative study where we examined how five different organizations located in Umeå profiles themselves to attract both men and women. The results we have …
… offering e-commerce, marketing online becomes important to manage increased awareness and generate more traffic to the web site.The purpose of the study is by the identification of fast fashion consumer’s behavior and attitudes determine how the fashion company Gina Tricot is …
the case of Konsum Värmland
… It provides environmentally friendly and quality food products using its main brands names for local products. The major drives for KV to implement sustainability initiatives are leadership and employees? commitment, organizational core values, members? and consumers? awareness …
… vid internetanvändning fokuseras det ofta på tekniska åtgärder, såsom brandvägg och antivirusprogram. De tekniska åtgärderna skyddar användaren till viss del, men det räcker inte för att förhindra ett bekvämt och naivt mänskligt beteende. När säkerheten brister beror det oftast …
Synen på Vätternrundan genom fem representanter
… and interaction. The result also shows that Vätternrundan is a well-known brand and because of this it can be used as an advantage in place marketing. The event also provides the place with an activity and a reason to travel there. The combination of the long sporting history in …
En kvalitativ studie över hur unga entreprenörer positionerar sig på marknaden och med hjälp av sociala medier sprider sitt varumärke
… in the marketplace and with the help of social media spreading their brand. (If it doesn’t spread it’s dead - en kvalitativ studie om hur unga entreprenörer positionerar sig på marknaden, med hjälp av sociala medier sprider sitt varumärke). Number of pages: 48 Author: Sandra …
a study of young
… of this research increases the awareness of the value for luxury fashion brands in utilizing social media as a communication channel to reach young consumers globally. It provides a general understanding of young consumers? perception of luxury fashion brands on social media in …
- En förstudie till en kommunikationsplan för kulturföreningen Humlan.
… a non-profit organization. The employees also expressed a wish for the Humlan brand to become associated with quality. In turn, the student survey showed that the students had a low knowledge-level regarding Humlan, that they were interested in a wide array of cultural …
