76 uppsatser · sida 2 av 6
betydelsen av hur ett varumärke förmedlas
… The study will also examine potential and existing customers' image of the brands and corporate brand awareness. Method: This study is based on a triangulation in which both quantitative and qualitative methods are treated in the form of personal interviews and a questionnaire …
Den senaste tiden har en mängd samarbeten, eller så kallade co-brandings, mellan olika företags varumärken vuxit fram. Avsikten är att förstärka sitt eller sina varumärken med hjälp av ett annat varumärke som är förknippat med någonting unikt. Hur bedömer man resultatet av denna …
- En utforskande studie kring betydelsen H&Ms utvidgning i en sportkontext får för varumärkets värde ur ett konsumentperspektiv
… efter att tillfredsställa konsumenters behov för att öka varumärkets värde, brand equity. Genom att försöka avgöra konsumenters inställning till ett visst varumärke och deras förhållning till ett utökat sortiment i en ny produktkategori syftar denna uppsats till att diskutera …
En kvalitativ studie av tre svenska kommuner
In this thesis we present a qualitative study of Employer Branding through a perspective of gender. We examine the awareness of Employer Branding as a tool to break gender patterns in female and male dominated administrations in three Swedish municipalities. Six recruiters …
En Fallstudie på Iran
… prerequisites for companies and corporations aiming at marketing global brands in a restricted market. Method: The investigation strategy used for this essay was to perform a case study on the Islamic Republic of Iran. Both primary data ? such as a survey, interviews and …
en studie om parfymannonser
… that emotions can have a direct or an indirect effect such as ad-attitude and brand-attitude, and that is what our essay is about. This essay will make a research on perfume ads and see if the emotions in the ads have any connection to ad- and brand attitude. The research began …
… of when customizing marketing activities as well as designing products.Branded products are increasingly of greater importance, since the market place ismore competitive than ever, especially among children.The purpose of this study is to identify and develop the discussion …
en analys av konsumentbeteende fra?n mjölkupproret i Ska?ne
… The complaint eventually leads Arla to backing down, and soon Ska?nemejerier’s brand was back in the Ska?ne’s markets shelves.The theory selected in this paper is brand theories, which largely deals with consumer behavior theories. Brand theories include concepts and models …
En kvantitativ studie om effekterna av att göra reklam för flera produkter inom en produktkategori tillsammans
This paper quantitatively examines the effects of marketing brands within the same product category and the same brand portfolio jointly. We have chosen to call this type of marketing category advertising. The results of the study show that category advertising leads to …
<em>- En studie om dess effekter</em>
… gör associationer till det ursprungliga varumärket och får därmed en ökad brand awareness som i sin tur leder till engagemang i form av bland annat word-of-mouth.
En studie i hur konsumenter uppfattar CRM i en kritiserad bransch
… and demand for higher standards of social responsibility. The companies brand strategies has gain in importance in order to strengthen their brands. A part of a company's CSR, CRM, cause-related marketing, which is a relatively new marketing strategy and created when companies …
- en jämförelse mellan SVT och TV4 2003 och 2006
Abstract Title: Brand exposure in television. A comparison between SVT and TV4 2003 and 2006. Number of pages: 57 including appendix Author: Axel Victorin Period: Spring 2008 Course: Media and Communication studies C University: Division of Media and Communication, Department of …
an assessment of the application ”våga fråga - få en bonde på köpet” from a farmer perspective
… Swedish farmers are aware of the strengths and weaknesses of the jointly owned brand Bonde På Köpet, the aim of which is to signal the existence of Swedish raw products in food items. These strengths and weaknesses are related to the complexities stemming from the fact that …
analys av slakt-, styckning- och charkföretag
… with lower prices. These companies tend to produce products with a strong brand name and are thereby provided the opportunity to charge a higher price. It is also noted that when the perceived impact of policy decisions is decreasing for the company they tend to make greater use …
… nature. Event marketing however is a growing phenomenon in the marketing mix. Brands are using event marketing to a greater extent. Brands are increasingly using small events as a marketing tool in order to create brand awareness and brand image; this goes for both small brands …
