76 uppsatser · sida 4 av 6
En studie av kampanjen SAS EuroBonus American Express Card på Arlanda flygplats
… An even lower degree of the respondents could recall the message and the brands of the campaign. Our recommendations, in order to increase knowledge and awareness about the product, the advertising should be better adapted to its product and the advertising objectives.
Ett projekt i samarbete med Primus Sverige AB
… (LCA) for product development. In the process, the consumers? opinions of the brand Primus and environmental profiling formed the basis for the packaging to communicate the right values such as quality, technology, environmental awareness and adventurer’s first choice. The …
tillämpningen av ambassader som plattform för att stärka Sverige som varumärke
… a number of organizations, all working with different approaches around the ”brand Sweden”, perceive the efficiency and benefits of using extended concept around embassies as a tool in their strategic work. The embassies in question have an evolved concept in the sense that they …
… function is decreasing to make room for an increasing importance of the brand’s position on the market. The customer no longer buys a garment for its function, but for image or perhaps even the personality it brings along. Acne Jeans and Filippa K are two successful Swedish …
… stronger and theglobalization became a fact. Today there is an abundance of brandsand products in the fashion- and textile industry. This has given thecustomers a greater range of products to choose from. We can seetendencies of customer not being as brand loyal as they used to …
… job satisfaction and that this could be disseminated with the help of employee branding.
… framgång. Enligt Kotler kan ett starkt varumärke ge effekter som ”A powerful brand enjoys a high level of consumer brand awareness and loyalty, and the company will incur lower marketing costs relative to revenues”.Inom lastvagnsindustrin med produkter mellan tillverkare som …
Om konsumenters köpbeslut av charkuteriprodukter påverkas av tillskriven varumärkesimage
I dagens samhälle ökar varumärken i betydelse vilket innebär ett ökat behov för företag att ha kunskap om vilken image konsumenter tillskriver deras varumärke. Varumärkesmedvetenhet och köpbeslut är teoretiska områden inom konsumentbeteende som tidigare studerats utförligt. Dock …
En studie om användandet av gift bags som marknadsföringskanal
… products and even products in full size, as a rule from several different brands, which the recipient receives free of charge. The gift bag is typically distributed at some form of event, such as store openings, fashion shows, theme parties and the like, and the receiver of the …
… and examined based on business-related variables such as communications, brand awareness and price discrimination, as well as sports-related variables as success factors and success indicators. The result shows that the high competition, at least partially, is due to Swedish …
… growers were asked questions concerning supply chains, product development, brand strategy and competition in the vegetable industry today but also in the future. The interviews were recorded and then written down. To describe the competition on the Scanian vegetable market …
en kvantitativ undersökning ur ett studentperspektiv
… creating. They also considerate that Fairtrade was a strong and competitive brand, that it gave a value to the product and that they could taka a social responsibility. The awareness of the product labeling was high and also the knowledge of the significance of Fairtrade was …
En studie om jämställdhet på Gästrike Räddningstjänst
… Contribution of the thesis: Our hope is that this essay helps to increase awareness in the important issue of equality.
Sherbornemetodik med en ung man på tidig utvecklingsnivå och med autism
… analysera kommunikation och samspel i detalj med personer på tidig nivå, ”Brandquists & Althoffs Samspelsskala: Analys av samspel med personer på tidig utvecklingsnivå - Sherborne”, bilaga 7. För att öka tillförlitligheten i resultatet inhämtades dels kommentarer från deltagande …
Hur resonerar svenska lyxföretag, och vilka strategier är lämpliga att använda sig av?
… The purpose of the study is to answer what strategies are important for luxury brands during a financial crisis. To answer this a qualitative study is performed on Swedish luxury brands to analyse what their strategies are during the current economic crisis and compare that to …
