Uppsatser om behaviour

1 384 uppsatser · sida 51 av 60

"Att skriva livet är en annan historia"

att förstå och hantera inkonsekvens, diskrepans och levande metaforer i en levnadsteckning

Kandidatuppsats · Lunds universitet

… The essay begins with a summary review of some of the central social and behavioural scientific theories that can be related to the individual and the biography. There then follows an in-depth discussion based on Paul Ricoeur's philosophy that says that your identity is created …

Kim Jong Il - Docka eller dockmakare?

Kandidatuppsats · Lunds universitet

… applied to North Korean and its leader Kim Jong Il. It sets out to explain his behaviour in the matter of their claimed nuclear weapons program, and his decision to conduct a nuclear weapons-test, getting inside his head trying to figure out why he chose to do it and for what …

DEN GODA MARKNADSFÖRINGEN

Kandidatuppsats · Lunds universitet

… discriminating or discriminating according to ethnicity, religion or sexual behaviour. The consequence of this is that the business community has developed their own measures that examine whether a marketing measure is compatible with good business conduct. The ethical council …

Traditional market segmentation - an evaluating approach

Magisteruppsats · Lunds universitet

… interviews in their homes. Conclusion: We suggest that Ikea should utilize a behavioural segmentation approach. As we were evaluating Ikea’s segmentation, our research resulted in three characteristics, which define the Ikea customer, cost aware, practical, and simple. These …

Oljeprischocker ? En studie på de svenska och brittiska aktiemarknaderna

Kandidatuppsats · Lunds universitet

… to extreme oil price movements. However, we cannot find any systematically behaviour on how quickly the different markets react on extreme oil price movements. CONCLUSION: Our results prove that the British and Swedish markets react on extreme oil price movements. The transport …

The accruals anomaly in Sweden

Magisteruppsats · Lunds universitet

… we compose a hedge where we try to exploit the irrationality in investor behaviour. Theoretical perspectives: Efficient market hypothesis, rational expectations hypothesis. Empirical foundation: Return and balance sheet data is taken from Thomson DataStream Conclusions: The …

Profiling the Fortified Health Food Consumer - a study of Swedish margarine

Magisteruppsats · Lunds universitet

… in terms of demographic, geographic, sychographic and most interesting behavioural aspects could be found among the product segments. By the approach of backward segmentation and incorporating further knowledge could be gained as to further give fruitful information of typifying …

When Madison Avenue turns into Main Street

Consumer generated advertising as a marketing tool and its effects on online word of mouth

Magisteruppsats · Lunds universitet

The purpose of this study is to investigate the effectiveness of consumer generated advertising as a marketing tool to encourage online word of mouth. Subsequently, the researchers aim to examine if there are certain design factors in consumer generated advertising that …

Opion leaders and word-of-mouth - A Case Study of Masai Barefoot Technology

Magisteruppsats · Lunds universitet

This research aims at identifying the opinion leaders in order to study their behaviour, characteristics, their role within the word of mouth process, and what importance they have upon another consumers purchase decision. Also, to investigate the content of the message being …

Loyalty Created in a High Involvement Product Category

Magisteruppsats · Lunds universitet

… and in-depth telephone interviews. Existing theories within shopping behaviour, decision making, involvement and loyalty were used as a foundation for validating empirical data as well as development of future theory. In order to collect the empirical data needed, observations …