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… the consumer. Method: We used an ethnography method, where we studied consumer behaviour within three contexts. We obtained data by conducting interviews, observations and document analyses. Theoretical framework: We criticize the traditional brand management theories which …
i Jämtlands läns landsting
… system that serves as an important part of incentives for promoting a changed behaviour. The communication in the county councils is mainly executed through intranet and internal papers. A forum can be created to stimulate discussion about the county council’s goals. It is …
Sveaverken is a company who manufactures products and equipment for the modern farm enterprise within grain, pork and horse businesses. A large share of Sveaverken's turnover depends on the role as a subcontractor for Delaval within the areas ventilation, manure handling and …
… that the owners were aware of, 7 % during the last six months. Stereotypical behaviour was observed in 13 % of the horses. A small field study was carried out to investigate the validity of some of the judgements made by the horse owners, such as body condition, weight of the …
an <br /> automated telephone system for outpatients in forensic<br /> psychiatric care
… TLC have demonstrated improvement among outpatients with chronic and health behaviour disorders. TLC uses a technology called Interactive Voice Response (IVR) that generates pre-recorded speech or computerized text-to-speech. The user interacts with the system via the telephone …
… of the theories that we found relevant for our situation, among others behaviour of entrepreneurial teams, network theory and execution. We also present a financial evaluation of our business idea and we end our essay by stating our key learning points from the project.
… services that are requested by today’s customers in the future. Consumer behaviour within IP-telephony is an unexplored field of study. There are theories about diffusion of innovations but they are too general and simplified to be used as guidance when creating marketing …
En analys av Marknadsdomstolens utvärdering av imitering i dagligvaruhandeln
This paper discusses the issue of trade dress imitation in the grocery sector. Our study has its starting point in the conflict that may arise between a brand owner and an imitator following an imitator’s marketing actions. In this study we look at the Market Court’s precedents …
? Effekterna av konditionsträning på överkonfidens, riskbenägenhet och välbefinnande
… The aim of this study is to examine if this impact also affects economic behaviour. Three hypotheses regarding the impact of acute exercise on overconfidence, risk enhancement and well-being have been tested by collecting questionnaires from 364 participants at Friskis & …
Publicity is argued to have relatively great impact on attitudes and behaviours of consumer. Especially great is the influence of negative information. At the same time it is likely for brands to be subject to negative publicity. Since companies are investing gigantic sums into …
En studie av Bokförlaget Forums inställning till novellutgivning
… the context of Pierre Bourdieu’s theories about cultural fields, the company’s behaviour in connection to the short story is further analyzed. The main finding of the study is that the Swedish short story of today is viewed as a difficult, high qualitative literary genre. A …
en intervjustudie av några gymnasieungdomar med svenska som andraspråk
… in submissive attitudes and compliance. The adolescents explain this kind of behaviour as a natural attitude from the schools in their first country. The adolescents in this study are motivated. They do not see adaptation as a loss of anything rather as an enriched life …
Det goda äktenskapet som normaltillstånd och mål i tre romaner från 1860-talet
… main characters reach the goal through individual improvement towards correct behaviour. The question for the main characters is not whether they are going to marry or not, but how to make their marriages good ones. Other options than marriage are ignored or described as faulty …
Läs- och skrivinlärning i det svenska språket
… It has been seen that the teaching in reading originally comes from the behaviouristic fundamental idea of B.F. Skinner. Nowadays the teaching in reading is more based on the cognitive ideas of Noam Chomsky. Trough taking part of other peoples linguistic point of view, the …
En studie om läsinlärning på behavioristisk grund
… It has been seen that the teaching in reading originally comes from the behaviouristic fundamental idea of B.F. Skinner. Nowadays the teaching in reading is more based on the cognitive ideas of Noam Chomsky. Trough taking part of other peoples linguistic point of view, the …
