Uppsatser om advertisement

151 uppsatser · sida 9 av 11

Social kompetens - What’s the point?

En kvalitativ studie om hur begreppet används inom bemanningsbranschen.

Kandidatuppsats · Uppsala universitet

The term ”social competence” is widely used by organizations in job advertisements, despite the problems of making a unified definition of it. The purpose of this study is to investigate which features the organizations require, why organizations require them and how the …

Den lekfulla kungen och den ansvarfulla modedockan

<em>En studie i hur genus gestaltas i livsstilsmagasin</em>

Kandidatuppsats · Linnéuniversitetet

… using a qualitative content analysis. In addition the authors also analyze the advertisements for each gender. Interviews in King of Sweden and Elle are also analyzed. The thesis is examined on the basis of gender theory, and theories about stereotypes and myths. This is …

Det är svårt att lära en gammal hund sitta

En jämförande studie mellan högstadieelevers och gymnasieelevers syn på jämställdhet

Masteruppsats · Linnéuniversitetet

… acting as a moderator in the focus groups, the students have discussed advertisement and what message it convey. The students have also discussed their view of femininity and masculinity. With its starting point in separate maintenance and hierarchy, the theory of gender was …

Maktens reklam

En jämförande studie av könsdiskriminerande reklam, utifrån Reklamombudsmannen och genus

Kandidatuppsats · Södertörns högskola

Reklam kan ibland anses framställa kvinnor och män på ett nedvärderande sätt. I Sverige har alla rätt att anmäla den reklam som anses vara könsdiskriminerande. Anmälan görs till Reklamombudsmannen (RO), bestående av näringslivets självreglerande system, som bedömer reklamen …

Ledarskap i organisationsförändring.

Masteruppsats · Göteborgs universitet · 2013

… posted more updates about digital resources, research results, and job advertisements. At the majority of the libraries? Facebook pages the communication with the users consists of one-way-communication. The most common reasons to use Facebook that the libraries report are to …

När kameran inte räcker till

Kandidatuppsats · IT-universitetet i Göteborg · 2013

… can be argued causes problems due to the low awareness to what extent advertisements areretouched. This study also shows that there is a difference between how men and women areretouched, in the sense that images of women have higher demands. That creates a problembecause women …

Det sociala ansvaret i skapandet av skönhetsidealen

Kandidatuppsats · Blekinge Tekniska Högskola

Kandidatarbetet undersöker och diskuterar frågeställningen "Vilket socialt ansvar har jag som grafisk formgivare i skapandet av skönhetsidealen?". Kandidatarbetet fokuserar på att skapa en diskussion kring ämnet skönhetsideal, hur dessa påverkar unga kvinnor samt vilka …

Relevanta, unika och alldeles lagom gröna

C-uppsats · Handelshögskolan i Stockholm

… doing just that. We are launching a completely new predictor of how effective advertisement of organic products will be in terms of attitude formation, intentions and other evaluations. We find that depending on consumers' environmental associations to a certain product …

Från kvinnans problem till problemfri kvinna

En undersökning av audiovisuell reklam för sanitetsprodukter till menstruerande kvinnor mellan åren 1970 och 2000

Examensarbete, avancerad nivå · Högskolan Dalarna

… also be a feminist point of view on the material. The issue is about how the advertisement presents sanitary products and menstruation and how a menstruating woman is portrayed.The conclusion is that the image of a menstruating woman changes slightly while consolidating the …

Aktörer och artefakter

Ett samtida perspektiv på bibliotek och automatisering

Kandidatuppsats · Linnéuniversitetet

… libraries. It does so by applying textual analysis to annual reports and job advertisements from the respective libraries. The study also questions whether some assumptions of automation have changed or remain over time, and includes a short historical discussion in relation to …

I äran att vara kvinna

Genussyn och dess användning inom new age

Kandidatuppsats · Linnéuniversitetet

… Free that has a circulation of circa 25,000. The main bulk of the magazine is advertisements, and one reoccurring part is the article Frimodigt where several of the magazine’s advertisers take part in a short interview. Twelve of these interviews have been analyzed, along with …

Välkommen till familjen!

En studie om effekten av en stark företagskulturs påverkan på medarbetarnas identitet

Kandidatuppsats · Södertörns högskola

… I have used the rhetorical term doxa. The material that was examined was an advertisement for employment from the Ikea Barkarby website as well as the response from my interviews of some of the employees. The result of the analysis shows that it is possible for an individual to …

Community Manager - en ny yrkesroll?

På uppdrag av Dohi Sweden

Kandidatuppsats · Umeå universitet

… in the gaming business and in addition, through a textual analysis of five job advertisements. The results were analyzed on the basis of carefully selected theories in the field of strategic communication. Main results: The main result of this study is that the Community …