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En kvantitativ studie om PR och reklams relativa effektivitet
… effects of the two tools. In the struggle for consumers? attention we find ads to be a tool to achieve wider brand knowledge, whilst PR is rewarded more extensive elaboration once noticed. The study also affirms the causal link between communication credibility, attitude toward …
en studie om inferens
Without being aware of it, cognitive processes continuously take place in our heads. We are forced to fill in the information gaps that we meet in our everyday life in order to create an understanding and to form a whole, and that’s where the importance of inference comes in. To …
vid försäljning av lantbruksfastigheter i Skåne län
… lead to a very good market for agricultural real estates. The estate agents? ads in the daily newspapers, where they actively are seeking assignments, give a hint that the supply is smaller than the demand for agricultural real estates. This situation ends up in a competition …
Effekten av en varumärkeskris på konkurrerande svaga och starka varumärken inom en produktkategori
… of crisis within the category. This is done by the use of fictitious print ads. The results show that a crisis spills over more easily to a weaker brand compared to a stronger. Furthermore, the study indicates that the perception of a brand is not altered by brands? …
