79 uppsatser · sida 5 av 6
En studie av annonserna i tidskrifterna Café och Elle.
Men and women in advertising - a study of the ads in the magazines Café and Elle is an essay in media and communication studies covering 15hp. The author examines what is considered masculinity and femininity in a variety of advertisements, and which products are linked to …
Hur produktplacering i modebloggar påverkar försäljningen i volymmärkesbutiker
… daily. Instead of using conventional Internet advertising such as banners and ads, some companies chose to make use of product placement in blogs. By choosing to expose their products in blogs, companies use a medium that blog readers are familiar with and can relate to, and can …
… successful in gaining consumer attention is the use of incongruent elements in ads. Incongruence challenges consumer expectations and thereby demands attention. The purpose of this study was to examine consumer responses to sponsorship between a blogger and a brand that is …
… is an ongoing debate about whether fashion retailers should retouch their ads or not. There has been a large amount of criticism to the communication of stereotyped beauty ideals that is used by companies in their marketing. The stereotyped ideals also contribute to negative …
Om lesbiska kvinnors identitetsformering och livsvillkor 1950-1965
… homosexuality. Among many lesbians outside Stockholm in the 1950?s personal ads played a major role in order for them to meet with like-minded women. The women in this study travelled long distances with the aim to visit pen friends in other parts of Sweden. Through those …
En studie i Försvarsmaktens marknadskommunikation
… is a qualitative semiotic content analysis, and the material analyzed is five ads from five of their latest advertising campaigns. Main results: The results of the study have shown that the Swedish Armed Forces primarily uses three of the four communicative functions in their …
En kritisk analys av fritidshemmet i en era av new public management
… the leisure-time centres in three different municipalities and 154 recruitment ads for after-school teachers. The results of these data collections shows a dominant cooperative discourse, where many of the leisure-time centres and the after-school teachers most important tasks …
Malaria är en farlig tropiksjukdom orsakad av parasiten Plasmodium som vållar många dödsfall varje år. Sedan några år tillbaka rekommenderar Världshälsoorganisationen (WHO) användandet av artemisinin och dess derivat för behandlandet av malaria. Artemisinin syntetiseras normalt …
… attitude towards the ad also affects their behaviour and interaction with the ads.
… manuscripts customized after format, where each group was exposed to ads on two separate occasions. The result showed evidence of narrative advertising being easier to comprehend, which according to theory should lead to higher advertising effectiveness. In contrast, our results …
… targeted content and the other two included personally targeted content. These ads were analysed with the theories word of mouth, information overload and psychological ownership to see if interesting results could be found regarding ad attitude, click intention and purchase …
… through affective priming and that thematic incongruence is beneficial for ads' effectiveness, especially after training when awareness about the environment is higher. A 2×2 experiment was conducted in a gym, where each respondent was exposed to either an incongruent or less …
… on the attitude toward public transportation than less emotional marketing. Ads for the metro in Stockholm were made and it was tested to what degree they conveyed positive emotions. A survey containing questions about the attitude towards the Stockholm metro and the intentions …
… of third-person effect, this experimental study shows that more effort in ads signals ability and attractiveness for the advertising brand as well as its employees. Furthermore, it also has a positive impact on the intentions for recruitment consultants to invite an employee …
… de undersökta generationerna.Respondenternas inställningar till riktade marknadsföringsinsatser är något tudelad. Ur ettintegritetsperspektiv är de tillfrågade sextiotalisterna något mer tveksamma till riktad reklam ännittiotalisterna. Båda grupperna anser att den riktade …
