79 uppsatser · sida 3 av 6
… influence and egoistic and altruistic benefit-appeals. The results showed that ads featuring social influence had statistically significant higher mean values regarding attitude towards the ad compared to both the other ads, and significantly higher mean values regarding brand …
drivkrafter idag och i framtiden
… decision was made on believes that they wouldn’t sell more papers or sell more ads because of an eco-label. Nya Wermlands Tidningen is the fourth company in this study. This company practise their environmental work in their own way. They do not follow a specific environmental …
… in different environments such as: Matlab, C++ and Advanced Design Systems (ADS). The investigation considers also a comparison between the channel models based on theoretical data and parameter setup to the channel models based on statistical characteristics obtained from …
En undersökning av sökbeteendet bland arbetslösa sjukskrivna
… during a month. The most common method used to search for jobs was newspaper ads (43 percent). The result also showed that 38 percent of the 60 percent that were actively seeking employment were willing to accept a wage that was equal to or less than the current compensation …
… competence is an effective weapon at all costs on today’s market. In many job ads we can see the words to be socially competent. In our report we have studied the subject’s social competence, relations, relationship marketing and personal networks and looked to the connection …
En studie om banners klickfrekvens
… Two of the web bureau’s existing clients, Resia and Recip, were chosen for the ads and the whole campaign lasted a period of four weeks. By comparing our banners with the consideration of format, color, placement and content we wanted to find an answer to how the most optimal …
… and executed and a logo was drawn. The projects final result was three print ads and a logo.
Mobiltelefonens lämplighet som relationsmarknadsföringskanal.
Den här uppsatsen behandlar mobilmarknadsföring och ämnar svara på frågan om hur lämplig mobiltelefonen egentligen är som relationsmarknadsföringskanal. Vi har funnit de metoder som är vanligast förekommande för att sprida reklambudskap och jämför hur bra de uppfyller kraven för …
… will be used to follow-up the time of the components, service bulletins and ADs. Existing materials, as maintenance manuals and interviews with technical staff, was used to make more efficient maintenances programme. Work will be applied to all helicopters that Westhelicopter AB …
En jämförelse mellan tidningsannonser och internetbanners
Advertising is something that we get in touch with on a daily basis and more or less everywhere. Advertising is used in different mediums, such as magazines, television, radio, internet, cellphones et.c. The aim of the present study is to find out if there are any recurrent …
Annonseringssystem för www.djurplatsen.se
… was to develop a service tailored to Web 2.0 technology, where users can post ads for free. The platform is an advertising system specially designed for animals. Surveys and interviews have been done; the result is that today’s advertising services on the Internet are not …
En undersökning av egna och köpta medier
… especially since owned media is more cost efficient. The effects of allowing ads for external brands on the owned medium were also studied. Neither negative nor positive effects were found on the attitude towards the media owner, but the results gave clear positive effects on …
En kvantitativ undersökning om signaleffekter av reklamframförande via ljud
The Swedish population is today exposed to more ads than ever. The number of advertising channels is growing, as well as the number of companies and their advertising expenses. As the products are becoming more alike, the harder it gets for the companies to convince the …
Konsten att flirta med omtänksamhet
… as potential driving forces behind the signaling effects. In an experiment, ads were placed in two creative mediums (i.e. one congruent and one incongruent) and compared with an identical ad placed in a traditional medium.This paper adds to the research on media-context effects …
<em>En undersökning av lokala tidningars förutsättningar när de möter utmaningarna från internet</em><em></em>
… platforms they started to look for other places they could put their ads. This thesis is about the local newspapers ability to address the problem that the internet has created. I based my study on the following issues: Why has internet caused this problem for the …
