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en studie på fyra utvalda former av Internetmarknadsföring
… as a channel of communication to reach the consumers. The most recent type of marketing is web marketing. The fact that web marketing is constantly changing raise the question of how effective different types of web marketing are. The purpose of this study is to investigate four …
En studie som presenterar alternativa marknadsföringsåtgärder
Background: The use of digital marketing channels during the last years has increased significantly, especially the use of marketing on the Internet. Hence the communication chart of marketing has been redrawn. The technological development has had a major impact on the …
the Swedish retail market
… remarkably over the last decade regarding these special foods. The Swedish market seems to be a good target for health added-values food. However, as there are many risks and cost factors involved for companies to enter the market or invest in R&D, it is important to take a step …
ABSTRACT Title: Challenges in the implementation of internal marketing in the real estate brokerage businessLevel: Bachelor, Business AdministrationAuthor: Markus BylundAnna IsakssonSupervisor: Agneta SundströmDate: 2013, May Introduction: For businesses to succeed and to get …
… : Real Estate Brokerage Industry's reputation - a study from a relationship marketing perspective Level : Bachelor thesis in business administration Authors : Sanna Soininen & Sofia Pulkkinen Supervisor : Jonas Kågström Date : 2013 ? August Background : The background to this …
En studie om marknadsföringsaktiviteter hos ett avlägset beläget litet företag
Background and Problem discussion: Consumers are reached by an average of 3000 marketing messages daily which proves that a company’s marketing needs to be strong and characteristic in order not to lose customers. It is of even greater importance that marketing reaches the …
En studie ur ett tidsrelaterat perspektiv
… is something that surrounds us in our everyday life. The two terms marketing and advertising are closely linked together and often considered as the same thing, although they are not. To be able to analyse the term advertisement it is crucial to separate it from the term …
Over the last decade, the private insurance market has undergone a stable growth in turnover and growing demand for insurance products in all Member States of the European Union. Therefore, the creation of a single market in insurance will enable consumers to have access to …
Title: Establishing in China’s ”good-enough” market - A benchmarking study on Scandinavian engineering industries? further establishment in China. Problem discussion: The Chinese market is gaining importance for Scandinavian engineering industries and is by many considered a …
Globalization has stimulated the free markets and has made possible for Swedish companiesto expand internationally. Some markets have been deemed attractive and companies havechosen to enter them. The decisions concerning internationalization and marketing havedetermined the …
Over the last decade, the private insurance market has undergone a stable growth in turnover and growing demand for insurance products in all Member States of the European Union. Therefore, the creation of a single market in insurance will enable consumers to have access to …
Six case studies of Event Marketing as a promotional tool
Problem statement: In what ways do companies work strategically with event marketing? To answer the problem statement, the following research questions help us gain the necessary understandings: What role does event marketing play in a company’s marketing mix?What are the …
En kvantitativ studie om relationen mellan tillförlitligheteni en aktieanalys och dess innehåll.
… we go through how are work can relate to the hypothesis of efficient markets, and describes the equity research quality. The results of our study are largely a confirmation of earlier research in the area surrounding the valuation models used. The most used valuation model was …
-En studie om ishockey idrottsAB i Stockholm
Purpose: The purpose of this studie is to map and describe the marketing strategies of professional sport organizations and examine in what extent and how they apply the 7P’s of the Marketing mix. Method: We have used an abductive approach in this study. The research was …
Goods-Dominant Logic, Service-Dominant Logic eller något annat?
This qualitative research is a contribution to the ongoing debate among marketing researchers regarding if there is a dominant paradigm and viewpoint of marketing and which one is the most appropriate. In this study current views of marketing are identified and then compared …
