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… how the new digital technology has affected the tourism industry and marketing, as well as how travel agents and tour operators adapt to this. We also aimed to get a broader view of how the future might look like when it comes to marketing and virtual service landscapes. We …
A Market Perspective
… purpose of this thesis is to bring insight into and understanding of how the market for emission rights in Europe currently works and what problems it is currently facing. The research can be said to be based on positive theory, in the sense that it is grounded more on empirical …
Gammalt möter nytt i Idea Stores i London.
… by changes in the environment. We also use New Public Management with a market focus to analyze the implications of a development towards a more market oriented view. The method used is that of a case study of a new library concept, Idea Stores in London. Idea Stores are a …
En studie kring riskerna att vara social i sociala medier
… media provides a new position of power to the single individual within PR and marketing campaigns. When a company uses social media as a communication tool in their PR and marketing practice, they have to adapt themselves after the customers' needs and the new communication …
En studie om effektiv marknadsföring
… of product placement and traditional advertising can enhance the company's marketing. We perform this study because we believe that the consumers consider traditional marketing in many cases obsolete. Theory The study’s theory consists of topics and terms of product placement …
<em>En fallstudie av Absolut Vodkas visuella kommunikation</em> <em>med avseende på målgruppspositionering.</em><em></em>
… communication of Absolut Vodka and how it’s positioned towards different market segments. Author: Anna von Friedrichs Grängsjö & Niklas Svanlindh Tutor: Jessica Gustafsson Purpose: To overview the visual communication of Absolut Vodka and how it’s positioned towards different …
… In line with this, companies have seen the opportunity to use this type of marketing in the new coveted media and have created a new marketing tool in the form of sponsorship. Previous studies in this field indicate that this is a very effective method to reach a broad audience …
London & Stockholm
Background and research problem: The former highly inflationary property market is currently undergoing a stagnation process. Investors have been used to annual growth figures in double digits, but now this is no longer considered to be a realistic outlook for future years …
<em> En kvalitativ studie om villkoren för marknadskommunikation i sociala medier </em>
… study aims to investigate the conditions that prevail when companies put their marketing in social media with the purpose of creating a perception of the risks and opportunities it brings to businesses and ultimately how it may affect the corporate image and identity. Theories …
After the formation of the European Union internal market in 1992, member state specific obstacles and barriers were largely removed. This was especially the case in harmonised industries where standardisation and technical regulation have led to legal certainty. Despite this, a …
The SMEs? internationalization strategy?Foreign Market Entry Modes selection Title: 1st of June 2006 Date of the Seminar: Bus 809. Master thesis in international marketing Course: Han xiao Author: Ulf Elg, Associate professor, Lund University, Sweden Advisors: Ying Bin …
En eventstudie om riksdagsvalens effekter på Stockholmsbörsen
… It is always fascinating to observe the events that affect the stock market, especially as the numbers of influencing factors are so many and various. Political elections are important events in society and affect the corporate environment in different ways depending on which …
en fallstudie av tre livsmedelsproducenter
… has led to large units of production, manufacturing, distribution, marketing and retail business. The final food product, in this system, is quite often fairly anonymous and the consumer will most likely know very little concerning the origin of the product. In recent years, the …
En studie om vad som utmärker marknadskommunikationen i en privat respektive offentlig organisation.
The market communication in organisations is vital to manage the competition. Studies have shown the importance of market communication in both private and public organisations. Since the past decade market communication has been acknowledged as an instrument to provide the …
… become more demanding, the retailer has to deliver products according to the market demands, which have forced manufacturing companies to constantly search for new opportunities to reduce costs and improve efficiency. It is, therefore important to choose suppliers that are able …
