400 uppsatser · sida 1 av 27
… modeindustrin växt och blivit både snabbare och billigare och begreppet fast fashion har etablerats. Fast fashion är en affärsstrategi inom modeindustrin vars mål är att reducera ledtiderna från idé till butik. Strategin syftar till att tillfredsställa kundernas begär av de …
- en kvalitativ studie av fenomenet modebloggar -
Abstract Title: ”Fashion be in fashion” ? a qualitative study of the phenomen fashion blogs (”Mode är på modet” ? en kvalitativ studie av fenomenet modebloggar) Number of Pages: 46 (54 including enclosures) Author: Maria Rydström Tutor: Else Nygren Course: Media and …
… is forcing brands to find creative ways to reach their target market.Fashion has throughout history contributed to, and been influenced by, changes in society.Through all times, people have used fashion and clothing as a way to demonstrate their socialidentity and to be …
Mode, konst och förgänglighet i kollektionen <em>Haute Papier</em> av Bea Szenfeld
Ephemerality is one of the most essential characteristics of fashion, since fashion by definition is existing in the present, in the fleeing moment. Also, fashion is closely related to art and there is currently no clear theoretical distinction made regarding the boundary …
En kamp mot klockan
Syftet med uppsatsen är att undersöka vad som inom fast fashion har påverkat företagen på den internationella modemarknaden. Världen har förändrats och konsumenter ställer högre krav på modeföretag. Tiden blir en allt mer drivande faktor i och med att leverantörskedjor utvecklar …
- och fyra andra medaljer i det svenska moderacet
The fashion market is highly dynamic, and characterized complexity, abstract phenomena and creativity. Further, differences between factors such as gender, countries and social classes pose increasing challenges to fashion companies and researchers active within this area. In …
… wear market. They create mini collections for the youngest with a sense of fashion. But I chose to not focus on the international market and to look deeper into the Swedish market and the differences between Swedish brands. I chose three brands that points at different target …
… price to the ability to quickly respond on new trends and customerdemands. Fashion companies in the textile sector appear on a complex and unpredictablemarket where new trends and the demand shifts quickly. In order to be competitive on themarket the companies need to renew …
En studie om konsumenters attityder kring ekologiska produkter i fast fashion företag
… bygger på trendigt, billigt och snabbt mode. Dessa affärskoncept benämns fast fashion och i Sverige finns kedjeföretagen H & M, Lindex och Gina Tricot för att nämna några. Konceptet uppmanar konsumenter till att ständigt konsumera kläder som därmed stimulerar konsumenternas …
… is to evaluate if it constitutes a solution to the problems with protection of fashion designs that existed then. Because fashion designs more or less were excluded from protection during the period before the implementation the fashion business developed a habit of unauthorized …
En studie om hur unga kvinnor i Sundsvall och modebloggare uppfattar modebloggars verksamhet
… personalised and addressed to the wider community. Our study is based on how fashion bloggers perceive their role as a fashion blogger, and how young women, 18 to 30 years old, in Sundsvall, perceive fashion blogs. We chose to conduct qualitative research and held qualitative …
… liknande omständigheter att ta del av.Due to more selective customers, shorter fashion trend cycles and cheaper fashion, in today'sglobal fashion industry companies face stiffer competition and they are forced to act faster toanswer customer demands. As such, purchasing …
En analys av modets roll i The Picture of Dorian Gray
My aim with this study has been to examine how the fashion is a leading component in the novel The Picture of Dorian Gray. I have studied the role fashion plays in the novel and in which way it can be seen as a way of letting the reader know the important role of fashion in …
… The purpose with the essay is to delineate what a possible connection between fashion and brands in fashion companies can be like. Methodology: A qualitative case study with an abductive approach. Theoretical perspectives: Fashion theory, psychological theory and economic …
Abstract Title: A study of in-store atmospherics impact on young consumers in fashion houses Date of the Seminar: June 4th 2008 Course: BUSM08. Master thesis in International Marketing & Brand Management Authors: Md. Abu Baker Siddique Masum Milan Filipovic Supervisor: Ulf Elg …
